Shubham Borate
SOCIAL MEDIA EXECUTIVE | DIGITAL MARKETING | SOCIAL MEDIA STRATEGIST
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About
Creative, proactive and detail-oriented digital marketing professional with strong skills in social media management, content planning, social media strategy and Meta advertising. Skilled in audience targeting, lead generation, campaign optimization, performance monitoring and social media growth. Strong understanding of Meta Business Manager, digital asset management and technical troubleshooting.
A solution-oriented professional with strong communication, coordination, problem-solving, patience and adaptability, with a focused approach towards learning and achieving business objectives.
Experience
Social Media Executive at Owtobot Infotech Pvt. Ltd. (2025-06 – Present)
- Managed 160+ Instagram & Facebook assets with large-scale posting, scheduling, page operations and content planning.
- Planned and executed social media strategies, calendars and campaigns across multiple pages.
- Managed ₹2 Cr+ cumulative Meta ad spend and handled Meta Business Manager operations, campaign monitoring and optimization.
- Resolved Meta technical issues related to pages, Business Manager, access, assets and campaign operations.
- Managed company social channels and a real-estate page, including campaigns and lead generation.
- Created a digital dashboard by digitizing 1,200+ files and contributed to a 200-page eBook/physical book.
Digital Marketing Intern at Owtobot Infotech Pvt. Ltd. (2025-03 – 2025-05)
- Supported social media management, content publishing, planning and digital marketing operations.
- Assisted with campaigns, content coordination and day-to-day social media activities.
Education
Post Graduation in Digital Marketing – Imarticus Learning, Andheri, Mumbai (2024 – 2025)
Bachelor of Arts – Yashwantrao Chavan Maharashtra Open University (2019 – 2021)
