Shubham Magar

Results-driven E-Commerce & Marketplace Growth Manager with 9+ years of experience driving P&L ownership, full-funnel advertising strategy, and marketplace expansion across Amazon, Quick Commerce (Blinkit, Zepto, Instamart), and FMCG categories. Proven record of exceeding revenue targets by 216% (₹19 Cr), reducing ACoS by 21%, scaling ROAS from 2.5 to 5+, and delivering 15% YoY category growth. Deep expertise in Amazon Seller Central, DSP, Sponsored Ads (SP/SB/SD), Helium 10, Amazon Marketing Cloud, inventory planning, and data-driven performance optimization.

Adept at leading cross-functional teams and managing brand accounts at scale in the Indian e-commerce ecosystem.

Brand Growth Manager - ViralMint - Pune

(2025-05)

Full-service e-commerce & digital marketing agency

• Manage full marketplace P&L and growth strategy for 5+ brand clients across Amazon and Quick Commerce platforms
• Design and execute full-funnel advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — improving visibility, conversion rate, and ROAS
• Scaled ThinkKitchen ROAS from 2.5 to 5+ within 3 months through structured campaign restructuring, audience targeting, and bid optimization
• Lead a 4-member Amazon Ads team; conduct weekly performance reviews and drive accountability against shared KPIs
• Collaborate with a 26-member cross-functional team (creative, catalog, operations) for integrated multi-platform growth campaigns
• Ensure 100% on-time campaign delivery through rigorous pacing reviews and pre/post-flight audits

Category Manager - PharmEasy - Bangalore

(2024-10 - 2025-05)

India's leading online pharmacy and health platform

• Managed marketplace P&L and brand relationships for Dr. Reddy's and AstraZeneca, scaling category sales 10–15% QoQ
• Built comprehensive vendor scorecards tracking GMV, fill rates, and availability; led weekly business reviews with internal and external stakeholders
• Led end-to-end demand forecasting and inventory planning cycles, reducing out-of-stock instances for key SKUs
• Delivered 15% YoY category growth by leveraging strategic merchandising, promotional campaigns, and availability optimization
• Standardized reporting templates, reducing WBR prep time by 30% and improving stakeholder visibility into category health

Key Account Manager - Amazon - Mumbai

(2019-08 - 2024-10)

Direct Sales & Marketplace Growth | 60+ Strategic Brand Accounts

• Owned marketplace P&L for 60+ strategic brand accounts; exceeded revenue targets by 216%, delivering ₹19 Cr against ₹6 Cr goal
• Drove 21% ACoS reduction and 27% CTR improvement through hands-on optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
• Optimized product listings for discoverability via A+ Content, keyword-rich titles, bullet optimization, and backend search term refinement
• Spearheaded Amazon's Self-Ship Program for the Direct Sales portfolio — onboarded sellers onto self-fulfillment, trained teams on compliance
• Led the Buy Online Get Offline (BOGO) Program; coordinated cross-functional execution and tracked KPIs to ensure ROI delivery
• Launched Amazon's first frozen food category (Prasuma & Meatigo), scaling category from zero to ₹40 Lakh
• Conducted quarterly business reviews (QBRs) with C-suite stakeholders, translating data insights into actionable growth recommendations
• Managed and mentored a 5-member team responsible for account servicing, campaign management, and seller enablement

Business Development Manager - MakeMyTrip - Mumbai

(2016-11 - 2019-08)

Hotels & Homestays | 200+ Partner Properties

• Onboarded and scaled 200+ hotel and homestay partners including premium brands SaffronStay and StayVista
• Drove 30% GMV growth through campaign-led partner engagement, seasonal promotional strategies, and performance frameworks
• Improved partner hotel occupancy rates by 20% via data-driven pricing recommendations, content optimization, and curated offer strategies
• Led a 5-member business development team — set targets, tracked KPIs, and ran weekly performance reviews

MBA - Marketing - University of Mumbai

B.Sc. - Biotechnology - University of Mumbai