Shubham Patil

Customer Success and Product Marketing Leader with 5+ years of global experience across IMEA, EU, and APAC in SaaS lifecycle management, customer advocacy, and GTM strategy. Proven success in building referenceable customer portfolios, driving executive engagement, and delivering measurable ROI through cross functional collaboration. Adept at managing CRM-integrated workflows, producing advocacy assets, and reporting program impact to senior stakeholders.

Passionate about amplifying customer voices, optimizing retention, and enabling digital transformation in regulated environments.

Digital Marketing & Product Specialist at Intergulf LLC (An SFO Oman Group Company) (2025-09 – Present)

• Revamped the company website, strengthening product messaging and digital brand presence.
• Developed 20+ product brochures, technical datasheets, presentations, and sales enablement assets.
• Managed LinkedIn content and digital marketing initiatives to improve product visibility and customer engagement.
• Gathered Voice of Customer (VoC) insights through 15+ customer interactions/month to support product messaging and marketing initiatives.
• Collaborated with Sales and Technical teams on product positioning, customer presentations, and GTM support.

Associate Product Manager at Ecolab (2021-08 – 2025-09)

Promoted through 4 roles across Product, Data, UX and Customer Success

• Directed global VoC programs across IMEA, EU & APAC, influencing product roadmap and delivering $5M in economic ROI.
• Achieved 92% renewal rate over 3 years through optimized forecasting and churn mitigation strategies.
• Improved onboarding SLA compliance to 95% by mapping lifecycle stages and streamlining workflows.
• Built stakeholder engagement frameworks (RACI), securing $48K FMCG contract and enabling 120% expansion.
• Led GTM campaigns across IMEA, unlocking $200K in revenue and delivering 150% eROI.
• Partnered with regional sales and ops to localize messaging and accelerate campaign velocity.
• Designed segmentation-driven upsell and cross-sell campaigns, increasing expansion revenue and customer engagement.
• Recruited and nurtured referenceable customers for digital adoption campaigns, driving 70% adoption and $575K in SaaS revenue.
• Developed automated reporting templates, improving delivery impact by $1.35M and reducing reporting time by 50%.
• Integrated asset health metrics into CRM workflows to enable proactive service interventions.
• Delivered remote RO membrane support during COVID, saving $25K in asset damage and preserving 56K gallons.

Bachelor of Technology in Chemical Engineering – MIT, Pune