Shubhangi Ghosh

With over 10 years of experience in public relations, communication, media relations, public speaking and providing grooming guidance, I have successfully executed campaigns that significantly increased brand visibility and media coverage. My expertise in crafting compelling narratives and building strong media relationships has been pivotal in achieving notable results in brand positioning and public perception.

Sr. Manager – Programming and Content - Zee Bangla - Kolkata

(2018-10)

PR and Media Professional

• Developed and executed a comprehensive PR strategy and increasing brand visibility.
• Organized press conferences and media events.
• Managed crisis communication and established and nurtured relationships with key media personnel.
• Directed the production of press kits and promotional materials, which were praised for their creativity and impact.
• Implemented social media strategies that grew the company's online presence, doubling engagement rates and followers on major platforms.
• Prepared the promotional activities to launch a program or a concept.
• Laid out digital platform with unique ideas to promote a concept.
• Designed story board to make the concept sellable.
• Organized a proper platform for outdoor promotions.
• Drafted proper PR campaigns for promoting the concept.
• Communicated with all the stakeholders for smooth launching of the concept.
• Prepared a proper budget for execution of launching and sustenance of a concept.

Executive Producer - SRP Productions - Kolkata

(2018-04 - 2018-09)

Worked few months with a Production Group for content development in the programming team.

Executive Producer - SVF Entertainment - Kolkata

(2009-04 - 2018-04)

Nearly 8 years of experience in Television with having expertise in Corporate Communication, Creative Participation, Pre & Post Production, PR content. Have been a core team member of many successful assignments in different Bengali channel. Have helped many potential talents develop and groom. Facilitated different cross functional activities for putting idea into operation.

• Assigned the tasks of drafting corporate press release, positioning assignments, fact sheets, and slide shows.
• Responsible for developing and delivering innovative media communication concepts.
• Responsible for preparing communication material for executives for conducting media interview.
• Develop strategies and business prospect of different shows in channels.
• Launching attractive shows and service of the organization on print and electronic media.
• Coordinated selection of location for shoot and for other arrangements.
• Coordinating and providing inputs for look-set.
• Setting up team for projects to promote the organization and its service among viewers.
• Budget monitoring and Quality maintenance.
• Scheduling.
• Preparing the PR content of the show for promotion.
• Compensation and contract management of artists.

MBA - HR - Sikkim Manipal University (2009 - 2011)

Diploma - Mass Communication - Guru Nanak Khalsa College of Arts, Science and Commerce (2005 - 2008)

12th Grade - K J Somaiya College (2003 - 2005)