Communication Designer at Paulsons (2025-08 – Present)
- Led visual communication and campaign design across digital and offline platforms
- Planned and executed 5+ marketing campaigns, managing creative direction, content strategy, and visual systems
- Produced 115+ reels and 50+ social posts through videography, editing, motion, and storytelling
- Designed ad creatives, website banners, SEO assets, store graphics, and magazine layouts aligned with brand identity
- Maintained cohesive social media visuals and utilized AI tools for content generation and catalog imagery
- Helped increase social engagement and strengthen brand visibility through consistent visual storytelling
Visual Designer at Unbundl (2024-01 – 2024-03)
- Designed social media campaigns, performance creatives, and digital assets for brands including Clove Dental, Story at Home, Life n Color, and Aromahpure
- Worked on UI/UX and website visuals for brands including Clove Dental and Life n Color, contributing to user experience and brand aligned digital interfaces
- Produced visual assets across social media, website banners, and marketing communication aligned with brand positioning
- Directed and executed photoshoots for campaigns, website banners, and social media content
- Contributed to visual storytelling through branding, motion, and content systems across multiple digital platforms
UI/UX Designer Intern at Unbundl (2023-02 – 2023-07)
- Led the redesign of the Story @ Home website, improving user journeys, information architecture, and visual hierarchy
- Increased website traffic by 37% and improved conversion rate by 19% within three months through UX and interface improvements
- Improved customer engagement with a 17% increase in 'Add to Cart' actions across the redesigned experience
- Designed the Aromahpure website end to end, from wireframing to final UI implementation, while also contributing to the Life n Color website experience
- Collaborated closely with developers to ensure seamless implementation and functionality on Shopify 2.0
UI/UX Designer Intern at NID Madhya Pradesh (2022-07 – 2022-08)
- Redesigned institutional website with improved usability and structured information architecture
- Conducted user interviews and usability testing to refine user flows and accessibility
- Developed modern UI systems aligned with institutional branding and implementation requirements
Freelance Video Editor at Studio1 (2024-04 – 2024-06)
- Edited short-form content for a Web3 project using motion, AI voiceovers, and storytelling driven edits
- Collaborated on content direction, pacing, and engagement-focused video production
