Shweta

Creative and results-driven Design Manager with 13+ years of experience across women's, men's, and kids' apparel design for export markets. Expertise in leading creative teams, driving product innovation, and managing design-to-production cycles for leading international brands such as Superdry, GAP, Armani Exchange, and LOFT. Known for blending artistic vision with commercial strategy to deliver globally relevant, high-quality collections for export houses.

Design Manager | Head of Design & Brand Development - NEVER SAY NEVER / YAUVAN - Mumbai, India

(2018-04)

• Directing design strategy and product development for women's casual and evening wear catering to Australian, Scandinavian, and Indian markets.
• Leading a 7-member creative and product development team, overseeing concept, sourcing, sampling, and approvals.
• Heading Yauvan, an in-house women's wear brand blending Indian comfort with modern silhouettes, managing collection design, exhibitions, and retail presence.
• Spearheading fabric sourcing from India and China, building strong vendor partnerships to ensure timely production.
• Streamlined the design-to-sampling process, improving lead times and reducing development costs.
• Strengthened client relations through creative presentations, seasonal storyboards, and product innovation.

Senior Fashion Designer (Men, Women & Kids) - TEXPORT OVERSEAS - Bengaluru, India

(2016-05 - 2018-03)

• Designed and managed product lines for Superdry, GAP, Armani Exchange, and LOFT AMERCICAN EAGLE across all categories.
• Collaborated with buyers and forecasters to conceptualize and deliver trend-aligned seasonal collections.
• Directed design development, sampling, fittings, and bulk production coordination for global clients.
• Mentored junior designers and created standardized processes for faster design turnaround.
• Introduced creative concepts that enhanced collection appeal and increased buyer retention.

Senior Designer - ONE TO ONE EXPORT - Mumbai, India

(2012-04 - 2016-03)

• Managed high-fashion export collections for women's casual and evening wear in Australian and Scandinavian markets.
• Conducted research, developed mood boards, colour palettes, and trend-aligned designs.
• Coordinated with production, fabric, and accessories teams for efficient order execution.
• Handled buyer communication, sample approvals, and quality inspections.

Executive Designer & Merchandiser - ONE TO ONE EXPORT - Mumbai, India

(2011-06 - 2012-04)

Fashion Design Intern - STUDIO ÉLAN - Mumbai, India

(2010-05 - 2010-07)

• Assisted in the Autumn–Winter Caroline Biss (Belgium) collection development.
• Supported senior designers in sourcing, pattern making, trims, and accessories coordination.

Bachelor of Fashion & Apparel Design - Fashion & Apparel Design - National Institute of Fashion Technology (NIFT) (2007 - 2011)