Shyamle Pasi

Digital marketing leader with 18+ years scaling organic growth for e-commerce, marketplace, D2C/B2C and BFSI brands. Delivered 1000%+ organic traffic growth and 450%+ transaction growth at IGP.com over four years, and a DMEA Gold & Silver Award-winning campaign (182% click growth, 277% impression growth) for ASUS India. Expert in technical SEO, AI-driven search optimization (GEO/AEO across ChatGPT, Gemini, Perplexity), App Store Optimization, and international SEO, with a track record of building SEO functions and teams from the ground up and launching new markets for IGP (UAE) from zero to scale.

Experienced managing teams of up to 8 and advising BFSI clients including HDFC Securities, YES Bank, and Credila.

AVP – SEO (Marketing) - DigiXpressions Media Pvt. Ltd. - Navi Mumbai

(2025-06 - 2025-12)

• Built AI-driven in-house SEO tools with the Product team, improving multi-project tracking efficiency by 40% and enabling real-time performance monitoring across 15+ campaigns.
• Managed a team of 6–8 SEO professionals; partnered with Technical and Product teams to prioritize and deliver SEO initiatives on schedule with measurable business impact.
• Owned international SEO (hreflang, geo-targeting, localization) across multi-region websites.
• Led SEO strategy and audits for BFSI clients including Credila, YES Bank, and HDFC Securities using scalable frameworks.
• Built KPI dashboards (traffic, rankings, revenue) using Search Console, GA4, SEMrush, and Ahrefs; kept strategy current with AI-driven search and LLM integration trends.

Head – SEO (Marketing) - FA Gifts Pvt. Ltd. (FlowerAura.com & Bakingo.com) - Gurugram

(2025-02 - 2025-05)

• Led SEO audits across personalized gifts, city, and same-day gifting categories, driving high-impact seasonal campaigns for Valentine's Day and Mother's Day.
• Owned SEO audit and strategic planning for Rakhi 2025, aligning organic initiatives with peak-demand business goals.
• Proposed a Tier-2/Tier-3 city growth strategy for Bakingo.com to unlock incremental organic traffic and revenue, including a competitor-informed physical-store expansion recommendation.

SEO Consultant & Organic Growth Leader - Join Ventures Solutions Pvt. Ltd. (IGP, IGP AE, Interflora India) - Mumbai

(2024-12 - 2025-02)

• Delivered strategic SEO consulting across the Join Ventures portfolio: IGP, IGP AE, Interflora India, and PropShop24.
• Implemented ASO recommendations that increased organic app installs and app order share.
• Used AI-powered SEO analysis tools to improve AEO/AI Overview visibility and ChatGPT + Gemini product presence, streamlining SEO prioritization and execution.

AVP – SEO (Marketing) - IGP.com – Join Ventures Solutions Pvt. Ltd. - Mumbai

(2020-04 - 2024-11)

• Led strategy and execution for large-scale SEO across International, Local, and Social SEO, plus App Store Optimization.
• Owned end-to-end SEO: keyword research, technical SEO, on-page optimization, content, off-page/PR and advanced link building including HARO.
• Built IGP AE (UAE) from scratch, delivering strong organic growth and visibility on Google UAE through a dedicated strategy and execution roadmap; also drove SEO/content strategy for Interflora India and PropShop24.
• Drove significant organic growth for Interflora India via a custom WordPress blog migration and improved visibility of city-specific and international pages.

Sr. Manager – SEO (Marketing) - IGP.com / Interflora.in (Intermesh Shopping Network Pvt. Ltd.) - Mumbai

(2017-04 - 2020-04)

• Conducted end-to-end SEO audits and resolved Core Web Vitals and technical issues during a major site migration.
• Audited and optimized Cakes, Flowers, Personalized, and Occasion-driven categories (Birthday, Wedding, Anniversary), unlocking sustained organic growth.

Asst. Manager – Digital Marketing (SEO) - Quikr India Pvt. Ltd. - Mumbai & Bengaluru

(2013-12 - 2017-04)

• Led SEO audits for Quikr.com and 100+ city domains; designed and implemented Schema markup and Open Graph Protocol to improve organic visibility.
• Recommended and executed migration of city-level subdomains into a unified domain structure, improving domain authority and crawl efficiency for the classified-search platform.
• Delivered 200%+ increase in organic traffic across desktop and mobile through image search optimization, ASO, and CRO/mobile growth initiatives.

SEO Team Leader - Craftsvilla.com

(2012 - 2012)

300%+ organic traffic growth; #1 rankings for "sarees online" and "imitation jewellery."

Digital Marketing Manager - Digital eBrandz, psocial.in - Mumbai

(2013 - 2013)

Senior SEO Engineer - Pulse Solutions

(2011 - 2012)

Managed SEO for ChemistDirect.co.uk, a leading UK online pharmacy brand.

Senior Executive - Marketing - Shaadi.com - Mumbai

(2009 - 2010)

Q4 Employee Award for top organic lead generation.

Senior SEO Executive - TravTech - Mumbai

(2008 - 2009)

SEO Executive - Growth Solutions - Mumbai

(2007 - 2008)

SEO Executive - Trisha Infotech - Delhi

(2007 - 2007)

B.Tech - Computer Science & Engineering - UNSIET, V.B.S. Purvanchal University (2001 - 2005)

Diploma - Industrial Electronics - Terna College of Engineering (2000 - 2001)

SSC & HSC - DVV Hindi High School & DAV College of Arts & Science (1997 - 2000)