Digital Marketing Executive - Freelance / Self-Directed - Lucknow, India
(2025-01)
- Developed and executed data-driven digital marketing campaigns across Google Ads, Meta (Instagram/Facebook), and organic search channels, improving audience reach and engagement metrics.
- Created and managed content strategies for fashion and real estate verticals, growing personal brand presence to drive inbound leads and client inquiries.
- Conducted keyword research, SEO audits, and competitor analysis to optimize content for search engine visibility and ATS-aligned targeting.
- Collaborated with clients to define KPIs, track campaign performance via analytics dashboards, and iterate strategies based on data insights.
Real Estate Sales Executive - Commission-Based Sales - Lucknow, India
(2026-01)
- Generated and converted leads through multi-channel outreach including digital campaigns, referrals, and in-person networking, achieving consistent commission-based sales targets.
- Built and maintained a CRM-tracked pipeline of prospective buyers, managing end-to-end sales cycles from prospecting to deal closure.
- Presented property solutions to high-net-worth clients, tailoring value propositions to individual needs and driving revenue growth.
- Analyzed local market trends and competitor pricing to position listings effectively, resulting in reduced time-on-market for listed properties.
Sales & Business Coordination - Freelance
1 Year Experience
- Managed inbound and outbound client communication through cold and warm calling techniques.
- Developed strong communication, negotiation, and relationship-management skills through direct client interactions.
- Assisted in client acquisition, sales coordination, and maintaining professional business relationships.
- Led and coordinated a small team, helping manage communication, guidance, and workflow efficiency.
- Trained and motivated team members to improve client interaction and overall performance.
- Demonstrated leadership qualities by handling team coordination, follow-ups, and problem-solving in fast-paced environments.
- Skilled in client handling, sales pitching, persuasion, follow-up management, and creating mutually beneficial outcomes.
Fashion Model & Brand Content Creator - AAFT (Asian Academy of Film and Television) - New Delhi, India
(2024-01 - 2025-12)
- Collaborated with fashion brands and photographers to conceptualize and produce high-quality visual content for digital and print campaigns.
- Managed personal brand across Instagram, growing follower engagement through strategic posting cadence, hashtag optimization, and audience analysis.
- Applied storytelling and visual communication principles to deliver on-brand content that resonated with target demographics.
