Siddharth Samaddar

Associate – Management Consulting (Customer Consulting) - Front-End Business Transformation at PwC India (2024-01 – Present)

Recognized as Change Catalyst 2 times for contribution to a major mandate conversion & delivering high quality deliverable

• Delivered 30% growth in monthly gross adds, 3× LCO onboarding & a 15% MoM revenue uplift through redesigned LCO commercial proposition
• Deployed a Power BI dashboard tracking 10+ LCO lead-conversion & scheme KPIs, enabling centralized sales governance for 20+ stakeholders
• Increased new LCO lead generation by 10% by driving sales governance for a 28-member field team through structured review cadences
• Unlocked ₹2 Cr. incremental revenue opportunity by identifying 100+ high-potential white spaces through coverage diagnostics across target market
• Proposed 10% optimization (~76 LCOs) across the client's 750+LCO network by building an LCO profiling framework based on 7 parameters
• Developed a GTM strategy to reach 30L+ additional customers through private healthcare facilities, unlocking ₹600 Cr. channel opportunity
• Identified 7 account segments & designed promotion, sampling & sales strategy for each, backed by cost & reach estimates to drive growth objectives
• Developed a 5-lever shortlisting framework to prioritize AI/ML use cases aligned to BU-specific pain points to support leadership decision-making
• Estimated ₹20 Cr.+ incremental revenue uplift across 10 AI/ML initiatives in 4 business units by building financial models and business cases
• Reengineered 30+ B2B order and store processes using benchmarking, mystery audits, and cross-functional alignment (10+ stakeholders)
• Aligned stakeholders and institutionalized operating frameworks by driving execution through 3+ workshops & building process documentation (SIPOC, RACI, process maps, risk controls, KPIs)
• Defining end-to-end loyalty structure (points system, redemption, referrals, family pooling etc.) to drive retention, engagement, & repeat usage
• Introduced tier-based accelerators (up to 1.75x rewards), subscription layer, and non-core wellness ecosystem to enhance CLTV
• Drove conversion of a ~₹4 Cr.+ strategic proposal of an FMCG major for its GTM across priority markets via synthesizing competitive insights into a strategic narrative for senior stakeholders

Summer Intern at PwC India (2023-06 – 2023-08)

One of the 3/15 interns who were awarded PPO

• Executed primary research for an FMCG player across 75+ retailers to gauge retailer margin, in-store servicing, and channel incentives
• Conducted digital diagnostics via off-platform KPI benchmarking (mentions, presence score, followers) & a full D2C journey audit to identify SEO & conversion opportunities for a BPC major
• Identified key GTM KPIs; Outlet coverage per lakh (OPL), avg. retailers per SE, % billed retailer out of active base; via sales data analysis

PGDBM in MBA, Finance & Strategy – XLRI (2022-01 – 2024-12)

B.Tech in Electrical – Delhi Technological University (DTU) (2017-01 – 2021-12)

Class-XII – St. Columba's School (2017-01 – 2017-12)

Class-X – St. Columba's School (2015-01 – 2015-12)