Siddharth Tailwal

Creator growth and partnerships professional with 8 years of experience building and scaling creator ecosystems across India and international markets. Experienced in creator acquisition, onboarding, monetisation, creator IP development, and strategic partnerships across live content, social entertainment, and community-driven platforms. Proven track record of scaling creator communities, developing recurring content formats, launching creator-led IPs, and driving audience engagement through structured creator growth programs.

Strong understanding of creator economics, audience behaviour, internet culture, content programming, and platform-led monetisation strategies. Built and managed creator ecosystems spanning 1,200+ active creators, 100+ agency partnerships, and 60+ recurring creator-led IPs across multiple languages and categories.

Senior BD Manager – Creator Growth & Ecosystem Partnerships - Eloelo

(2022-10 - 2026-03)

Creator Ecosystem Growth and Creator IP Development & Content Programming

• Played a key role in scaling Eloelo's creator ecosystem to more than 1,200 active creators across entertainment, lifestyle, gaming, music, astrology, sports, and regional content categories.
• Developed and managed 100+ agency partnerships, creating a scalable creator acquisition and onboarding infrastructure across multiple content categories.
• Identified, onboarded, and supported creators across six regional languages including Hindi, Bengali, Marathi, Punjabi, Telugu, and Tamil.
• Built creator onboarding frameworks, education programs, and performance systems that improved creator activation, engagement, and long-term retention.
• Worked closely with product, marketing, operations, and trust & safety teams to improve creator experience, content quality, and monetisation outcomes.
• Conceptualised and scaled 60+ recurring creator-led LIVE formats across six regional languages spanning relationships, talent, astrology, comedy, motivation, entertainment, and culture.
• Built structured content programming systems that enabled 24x7 content availability across multiple audience segments and creator categories.
• Creator-led IPs contributed approximately 15–20% of monthly platform revenue while improving content consistency and audience engagement.
• Developed and scaled flagship creator properties including Love House, Urfi LIVE, EPL, and Tol Mol Ke Bol with Rahul Dua.
• Led India's first 144-hour live reality show, Love House, generating 4M+ views and establishing a new creator-led entertainment format on the platform.
• Executed creator-driven campaigns such as Kunwara Diwas, generating 4,500+ registrations and strong organic engagement.
• Designed creator monetisation frameworks linked to audience engagement and gifting behaviour, contributing to 10x GMV growth within 15 months.
• Executed brand collaborations and sponsorship integrations with Mivi and Sugar Cosmetics.
• Managed promotional partnerships for Amazon MX Player originals including TVF Pitchers, Half CA, and Badtameez Dil.
• Worked with creators, agencies, and brand teams to develop branded content opportunities, sponsorship integrations, and creator monetisation initiatives.

BD Supervisor (M3 Rank) – Creator Ecosystem Growth - Asia Innovations Group

(2019-09 - 2022-10)

• Built and scaled creator ecosystems across India, Philippines, Brazil, Vietnam, and Thailand.
• Led creator acquisition, onboarding, engagement, and ecosystem growth initiatives across multiple content categories and international markets.
• Identified and onboarded creators, live streamers, and content talent across entertainment, lifestyle, food, e-commerce, relationship content, and regional categories.
• Developed scalable creator onboarding and education frameworks, improving creator activation rates by 35%.
• Managed strategic agency partnerships and creator networks while delivering creator acquisition and engagement KPIs across markets.
• Executed creator engagement campaigns, community initiatives, and gamification programs that improved creator retention and content consistency.

Business Development Specialist - Bigo Live

(2019-05 - 2019-09)

• Onboarded and managed 50+ creator agencies and 500+ creators across multiple entertainment categories.
• Served as the primary relationship manager for creators, agencies, and ecosystem partners.
• Supported creator onboarding, engagement campaigns, and content programming initiatives that improved creator participation and platform activity.

Business Operations Specialist - TogetU

(2018-05 - 2019-05)

• Managed creator onboarding and short-form content operations across large-scale creator ecosystems.
• Built structured creator workflows and content pipelines that improved content consistency and production efficiency.
• Executed 20+ college activations and community engagement initiatives supporting creator acquisition and early-stage platform growth.

Bachelor of Technology - B.Tech - Uttar Pradesh Technical University (2011 - 2015)