Siddhartha Ghosh

Data-driven Business Analyst with 6+ years of experience in Credit Cards, Digital Banking, and Payment Systems. Proven track record in improving campaign conversion by 65% and driving 60% growth in digital transactions. Strong expertise in SQL, Power BI, Excel, API integrations, and Customer Behavior analytics. Experienced in translating business requirements into scalable solutions, optimizing revenue, and enhancing customer experience in fintech environments.

Senior Business Analyst & Campaign Manager | Credit Card Analytics - DGLIGER CONSULTING PVT LTD. - Gurgaon

• Led end-to-end business analysis for credit card campaign systems, improving offer acceptance rate by 65%
• Designed and monitored dashboards using Power BI and Grafana for campaign performance tracking
• Extracted and analyzed large datasets using Oracle SQL to identify customer behavior and business opportunities
• Collaborated with IT, marketing, and product teams to implement enhancements in VisionPlus-based systems
• Supported API reliability improvements and system enhancements for high availability
• Created BRDs, FRDs, SOPs, and user stories; facilitated UAT and ensured successful releases
• Implemented better reporting using Excel and SQL through Data formatting and Pivot

Assistant Manager – Credit Card & Digital Banking - AXIS BANK - Delhi NCR

• Acted as SME for credit card operations and TSYS platform, improving issue resolution and customer experience
• Analyzed customer interactions, escalation trends, and KPIs to identify process improvements
• Led UPI integration in mobile banking platform, contributing to 60% increase in digital transactions
• Collaborated with compliance, fraud, and IT teams to streamline workflows and reduce turnaround time
• Developed RCA reports and insights to support strategic decisions and service improvements

Senior Customer Support Executive – Credit Cards - SBI CARDS & PAYMENT SERVICES LTD. - Gurgaon

• Managed credit card operations including fraud monitoring, AML alerts, and transaction analysis
• Identified customer behavior patterns and contributed to product and service improvements
• Worked on payment systems (ACH, RTGS, SWIFT, ISO8583) and lifecycle processes
• Provided insights on customer experience, digital banking adoption, and retention strategies

Senior Technical Support Executive – Banking Applications - WIPRO LTD. - Gurgaon

• Provided technical support for banking applications and financial systems
• Worked on data handling, issue resolution, and system monitoring for enterprise clients

MBA - BM - NMIMS

Masters - Psychology - IGNOU (2021)

B.Sc - Zakir Hussain Delhi College, Delhi University (2015)