Sijin M Samuel

Dynamic Social Media Manager and Visual Content Creator with 8 years of experience in an International Baccalaureate (IB) educational environment. Expertise in social media strategy, content creation, professional photography, videography, and digital storytelling. Proven track record of producing impactful campaigns, managing institutional branding, and capturing key academic and community events.

Adept at leveraging creative and technical skills to increase engagement, strengthen brand identity, and deliver compelling visual narratives across digital platforms.

SOCIAL MEDIA MANAGER - Victorious Kidss Educares - PUNE, IN

(2018-07)

• Designed and edited promotional publications.
• Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
• Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
• Identified target audience and developed optimized communication plans to engage and interest individuals.
• Collaborated with other departments to ensure brand consistency across all channels.
• Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
• Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.

PHOTOGRAPHER & VIDEOGRAPHER - Victorious Kidss Educares - Pune, IN

(2018-07)

• Edited videos using Adobe Premiere Pro and Davinci Resolve
• Executed photo enhancements using Lightroom.
• Photographed special events and portraits.
• Reviewed sets of photographs to select best work.
• Maintain photography equipment including cameras, lenses, lighting gear, tripods.
• Set up camera control equipment, stands, and tripods for shoots.
• Effectively recorded reels during events.
• Produced still images and videography meeting industry standards and surpassing expectations for quality.
• Produced engaging testimonial reels.
• Posted event-related pictures on Instagram to enhance visual content.

Diploma - Computer Science - Kongu Polytechnic College (2015-04)

High School Diploma - Thadicadu Higher Secondary School (2011-04)

High School - Govt HSS Punalur (2009-04)