Simran Duggal

Marketing Cloud Consultant with hands-on experience in Salesforce Marketing Cloud. Skilled in designing, developing, and executing data-driven marketing campaigns using Email Studio, Automation Studio, Journey Builder, Contact Builder, and Data Extensions. Strong technical expertise in AMPscript, SQL, HTML/CSS, and Server-Side JavaScript (SSJS) to build personalized and scalable solutions. Adept at optimizing campaign performance and ensuring data accuracy.

Marketing Cloud Consultant - COMPANY-1 VXT - US

(2025-11)

Project: City of San Jose in California (US-based)

• Assisted in managing and executing email campaigns for city communications.
• Contributed in audience segmentation and data management using salesforce tools.
• Supported automation and workflows and campaign scheduling.
• Ensured email content personalization and responsiveness.
• Developed and executed targeted email campaigns using Salesforce Marketing Cloud Email Studio.
• Created personalized email leveraging AMPscript and SQL queries for dynamic content.
• Designed responsive email templates using HTML and CSS and tested them effectively.
• Managed Automation Studio workflows for campaign scheduling and data management.
• Built and optimized customer journeys using Journey Builder to increase engagement.

Process Developer - GENPACT - US

(2019-08 - 2024-03)

Worked as a process developer in healthcare process (US), processing large sets of data, researching the data, and using technical tools like MS Office and Excel.

• Monitor key performance indicators (KPIs) and generate reports to track operational performance.
• Support automation initiatives to improve workflow efficiency and reduce manual effort.
• Collaborate with cross-functional teams including operations, IT, and quality assurance to implement process improvements.
• Perform root cause analysis and implement corrective actions for process issues.
• Analyze existing healthcare processes and identify areas for improvement to increase efficiency and reduce errors.