Simran Sandhu

Content Marketing professional with 4+ years of experience in digital content strategy, social media marketing, and brand communication. Skilled in developing data-driven content calendars, executing integrated marketing campaigns, and managing multi-platform social media strategies to drive audience engagement and brand visibility. Proven experience working with diverse brands across education, corporate, healthcare, and public sector industries.

Adept at combining creative storytelling with strategic marketing insights to deliver impactful digital communication and campaign results.

Asst. Manager - Content Marketing and Social Media at Manav Rachna International Schools (2023-12 – Present)

• Develop and manage monthly social media content calendars aligned with institutional marketing campaigns and brand objectives.
• Conceptualize and execute content marketing campaigns to enhance digital engagement and brand visibility across platforms.
• Manage end-to-end social media strategy including content ideation, publishing, trend monitoring, and audience engagement.
• Ensure all digital content aligns with brand voice, messaging guidelines, and communication strategy.
• Collaborate with internal teams to support marketing initiatives, event promotions, and digital storytelling campaigns.

Senior Account Executive at Genesis BCW(TOSB) (2022-09 – 2022-05)

• Developed and implemented content strategies for internal digital platforms, ensuring consistent brand messaging.
• Managed content planning, visual ideation, video editing, and scheduling across social media channels.
• Supported the execution of major digital campaigns including Women's Day and Pride Month initiatives.
• Monitored content performance and engagement metrics to optimize campaign communication.

Senior Image Executive at DENTSU (Perfect Relations) (2022-03 – 2022-09)

• Managed digital communication and social media marketing for multiple clients including Jawa & Yezdi Motorcycles, G4S Security, Tencent, Go First, and Yuva Unstoppable NGO.
• Developed digital content including social media posts, captions, and brand communication material.
• Conducted media monitoring, reporting, and influencer seedings using Meltwater.
• Coordinated with internal teams and clients to deliver campaign-based marketing communication.

Senior Executive – Digital Media at PR Professionals (2020-03 – 2022-03)

• Managed digital media communication and social media strategy for clients including DLF Foundation, NCRTC, Artemis Hospitals, AEPC, RLDA, and M3M Foundation.
• Planned and executed social media campaigns, content calendars, and digital engagement initiatives.
• Conducted social listening, media monitoring, and performance reporting for brand campaigns.
• Covered major events, conferences, and seminars, creating digital and editorial content.

Media Intern at NDTV Convergence (2018-08 – 2018-09)

• Conducted research on audience engagement and supported content ideation for digital campaigns.

Internship - Production Assistance at SoulCurry Production House (2018-03 – 2018-06)

• Assisted with production planning, research, and coordination for video shoots and collaborations.

News Anchor Internship at BVM NewsChannel (2017-12 – 2018-02)

• Conducted live news broadcasts, scriptwriting, and voice-over recordings for in-house programming.

Master's in Journalism and Mass Communication – JC BOSE UNIVERSITY (2017 – 2019)

Bachelor's in Journalism and Mass Communication – MANAV RACHNA INTERNATIONAL UNIVERSITY (2014 – 2017)