Product Manager
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I am an experienced Product Manager with an MBA and engineering background. Skilled in e-commerce, FMCG, UX/UI, product strategy, B2B and B2C products. I am a quick leaner, excel at solving complex user problems and enjoy collaborating across functions. Passionate about creating exceptional user experiences, I contribute to the success of businesses with a blend of technical expertise and business acumen.
Product Manager - July 2022 to Present
● Owned and optimized B2B result and product pages, achieving an impressive 85% and 110% CTR improvement.
● Recognized with the prestigious Top Impactor award for outstanding performance.
● Achieved an 85% and 110% improvement in click-through rates (CTR) for result and product detail pages,
respectively.
● Improved lead generation by 56% through advanced search logic and innovative lead avenues.
● Revamped results page, boosting session duration from 12 seconds to 1.2 minutes and reducing bounce rate from 76% to 34%.
● Implemented a product Analytics dashboard by introducing user activity trackers on web and mobile platforms.
● Slashed faulty orders by 15% for sellers in hyperlocal e-commerce by introducing location nudge.
Program Manager - April 2021 to July 2022
● Generated business worth of 5.6 Cr./year by launching new hyperlocal B2B marketplace in 7 cities.
● Categorised 25k+ rural retail stores based on business potential.
● Derived business insights of location specific FMCG market trends – 2 new business verticals evolved.
● Achieved revenue growth of 200% in 1 month in 10 warehouses by prioritising user pain points and needs by visiting rural FMCG retailers.
● Developed a scalable model to implement in 200 locations with the help of cross functional collaboration.
Summer Intern - April 2020 to June 2020
● Awarded best summer intern for 2020.
● Worked on go to market strategy for the company to reach 3000+ retailers in the first month.
● Enhanced order delivery speed by 5% by utilizing idle resources.
Associate Engineer - September 2016 to May 2019
● Achieved combined potential cost savings of 250,000+ Euros in 9+ projects.
● Attracted 3 projects as the editor of Cost engineering and Benchmarking newsletter.
Master of Business Administration - 2019 to 2021
Goa Institute of Management, Goa
● Organized national level business conclave as part of Operations & Supply chain club.
● Performed market research on 'Slow Fashion' for start-up Shamanica Couture.
● Authored a live business case for national-level case study competition – 300+ teams participated.
Bachelor of Engineering - 2012 to 2016
B.M.S College of Engineering, Bangalore
● Designed robotic arm in a TEQIP sponsored project.
● President - ASHRAE student chapter in B.M.S College of Engineering.
