Sinu Binu

SEO and Digital Marketing professional with 1.5 years of experience in organic search, technical audits, and paid media. I specialize in creating engaging content strategies for international audiences and using data to optimize campaigns and deliver real results.

JR. SEO EXECUTIVE (GOOGLE AD & META ADS) at Karetrip (Mykare Health) (2025-03 – Present)

• SEO & Content Strategy: Led organic search strategies for international medical tourism. Improved user trust by rewriting treatment pages to focus on patient support rather than just costs.
• Paid Ads (Meta & Google): Managed lead generation campaigns from start to finish. Lowered Cost Per Lead (CPL) by writing clear, problem-solving, and trust-building ad copy.
• Landing Page Optimization: Built and continually improved the Karetrip landing page using targeted content and strong keyword research.
• Analytics & Reporting: Tracked user behavior with Microsoft Clarity to improve website conversions. Shared regular performance reports with leadership to guide smarter ad spending.
• SEO Campaigns: Managed all on-page, off-page, technical, and local SEO to boost search rankings and drive traffic.
• Content & Design: Wrote optimized blog content, mapped out website layouts, and designed supporting Canva graphics.
• Technical Auditing: Used GTmetrix and Google Search Console to quickly find and fix site speed, performance, and indexing errors.
• Research & UX: Used Ubersuggest for keyword research and Microsoft Clarity heatmaps to optimize page layouts based on how users scroll and click.

SEO EXECUTIVE at MaSs (Marketing as sales support Pvt.Ltd) (2025-01 – 2025-09)

• SEO Campaigns: Managed all on-page, off-page, technical, and local SEO to boost search rankings and drive traffic.
• Content & Design: Wrote optimized blog content, mapped out website layouts, and designed supporting Canva graphics.
• Technical Auditing: Used GTmetrix and Google Search Console to quickly find and fix site speed, performance, and indexing errors.
• Research & UX: Used Ubersuggest for keyword research and Microsoft Clarity heatmaps to optimize page layouts based on how users scroll and click.

Digital Marketer at Karetrip

• Karetrip WhatsApp AI Campaigns (Meta Ads): Created engaging ad visuals and ran targeted Meta lead generation campaigns.
• Drove users to a WhatsApp medical assistant (RUA AI) by writing simple, trustworthy, and problem-solving ad copy to boost engagement.
• Social Media: Managed Karetrip's social media profiles, writing all content copy and successfully growing the page followers and engagement.

BA in Economics (2020-08 – 2023)