Sirigiri

Data Preparation and Reporting Analyst with over 1 year of experience in data validation, data preparation, and reporting. Proficient in utilizing Microsoft Excel and SQL for effective data management and analysis, having successfully validated and cleaned over 800 financial records, leading to enhanced reporting accuracy. Eager to leverage analytical skills to support the Global Data Management team in driving data quality initiatives.

Digital Marketing Executive - Roll Home Developers - Hyderabad, Telangana

(2025-07 - 2026-04)

Freelance | Hybrid

• Generated weekly and monthly reports tracking 5+ KPIs, including lead generation, conversion rates, CTR, impressions, and customer engagement.
• Developed Power BI dashboards to monitor campaign performance and enable data-driven business decisions.
• Extracted and analyzed data from multiple sources, contributing to a 15-20% increase in lead conversions through effective campaign optimization.

Process Lead & Digital Marketing Strategist - Anyra Projects - Hyderabad, Telangana

(2025-02 - 2025-06)

Full-time | On-site

• Managed campaign reporting and performance analysis, resulting in a 20% improvement in ROI.
• Developed KPI reports and dashboards for stakeholders to enhance strategic decision-making.
• Collaborated with cross-functional teams to align business objectives with marketing performance insights.

Digital Marketing - Adwink - Hyderabad, Telangana

(2024-02 - 2024-06)

Internship | On-site

• Generated daily and weekly dashboards to track campaign performance; reported findings to the team.
• Conducted market research and competitor analysis to support business planning and executive presentations.
• Analyzed engagement metrics, identifying opportunities that improved overall campaign performance by 30%.

MBA - ICFAI Business School (2023-05 - 2025-02)

BBA - ICFAI Business School (2020-08 - 2023-05)