Senior Regional Marketing Specialist - Asia Pacific - Phenomenex India Pvt Ltd - Danaher Corporation - Asia Pacific
(2025-01)
- Partner with commercial teams to understand regional customer needs and drive localized marketing strategies across APAC.
- Execute multi-channel marketing campaigns using Eloqua, including segmentation, automation, and audience targeting.
- Design and implement A/B testing strategies to optimize email, landing pages, and campaign performance.
- Develop marketing content and optimize email templates using basic HTML/CSS to enhance engagement and conversion.
- Manage lead lifecycle by capturing, coding, and integrating customer data into Microsoft Dynamics CRM; track KPIs and deliver performance insights, while driving webinars aligned with strategic initiatives.
Regional Marketing Specialist - India - Phenomenex India Pvt Ltd - Danaher Corporation - India
(2024-01 - 2025-01)
- Plan and execute targeted email marketing campaigns using Eloqua, leveraging advanced segmentation for highly personalized audience engagement.
- Analyze campaign performance using data-driven insights to optimize customer engagement, conversion rates, and overall marketing effectiveness.
Digital Marketing Specialist - Phenomenex India Pvt Ltd – Danaher Corporation - India
(2023-01 - 2024-01)
- Develop and manage multi-channel campaigns (email, social, SEO, paid ads) to promote products like LC/GC columns, drive brand awareness, and generate qualified leads.
- Produce engaging content (web pages, webinars, brochures, email campaigns) tailored to scientists and distributors, ensuring technical accuracy and strong value messaging.
- Track campaign metrics using analytics tools, generate insights, and optimize strategies to improve engagement, conversions, and ROI.
- Work closely with regional sales and product teams to align campaigns, support product launches, and ensure consistent messaging across APAC markets.
Marketing Specialist - Phenomenex India Pvt Ltd - Danaher Corporation - India
(2020-01 - 2023-01)
Supervisor for two associates: Developing and implementing lead generation strategies, setting targets, and monitoring progress. Analyzing lead generation performance metrics, identifying trends, and providing insights to improve strategies. Working closely with sales, marketing, and other departments to ensure alignment and seamless lead handover.
- Develop and execute marketing plans, including creating campaigns with Marketing Automation tool, Eloqua across various channels (digital, social media, email, etc.)
- Communicate with managers and other stakeholders to keep them informed about the campaign progress and results.
- Track campaign performance, measure ROI with and make data-driven decisions about future strategies.
- Analyze feedback, identify areas for improvement, and adjust optimize campaigns.
- Create market codes using MS Dynamics Customer Relationship Management and work with the sales team to leverage them.
Team Lead - Database Management - Phenomenex India Pvt Ltd. - India
(2016-01 - 2019-01)
Supervisor for 13 associates in the Team. Developing and documenting Standard Operating Procedures (SOPs) for database and lead management workflows. Train key stakeholders, including sales and marketing teams, in data governance best practices and lead handling protocols.
- Lead Management & Optimization - Oversee lead handling processes, ensuring efficient capture, tracking, and qualification of leads.
- Optimizing lead management workflows to improve conversion rates and sales alignment.
- Implementing best practices for lead nurturing, ensuring timely follow-ups and engagement strategies.
- Maintaining customer data governance policies to ensure high-quality, accurate, and compliant data management.
- Conduct data integrity checks, audits, and hygiene processes to minimize inconsistencies and duplicates.
- Leveraging automation tools to enhance data cleansing and standardization, improving overall database efficiency.
- Ensure adherence to data privacy regulations, including GDPR and other relevant compliance frameworks.
- Implementing secure data handling practices to protect customer data
Data Integrity Specialist - Phenomenex India Pvt Ltd. - India
(2013-01 - 2015-01)
- Developing and implementing lead qualification criteria, ensuring leads meet company requirements, and nurturing them through the sales funnel.
- Developing and implementing lead generation strategies, setting targets, and monitoring progress.
- Continuously seeking ways to optimize lead generation processes, leverage new technologies, and improve efficiency.
- Working closely with sales, marketing, and other departments to ensure alignment and seamless lead handover.
- Engaging with prospects through various channels, such as email, social media, and phone calls, to qualify leads and gather valuable information.
- Driving the bowler metrics and capture day-to-day information and work on the countermeasures to meet the targets.
Data Analyst - Phenomenex India Pvt Ltd. - India
(2011-01 - 2012-01)
- Working on the Lead qualification and Lead generation Projects with sales and marketing teams.
- Engaging with prospects through various channels, such as email, social media, and phone calls, to qualify leads and gather valuable information.
