Siva

UI/UX Designer - MindGryd Software Private Limited - Coimbatore, India

(2025-06 - 2026-04)

Agent-driven automation platform

Sole product designer for the platform, owning end-to-end UI/UX — user flows, wireframes, and high-fidelity prototypes — for configuration-heavy workflows and third-party integrations from concept to release.
Built and maintained the platform's Figma design system and component library single-handedly, keeping the entire web application visually consistent as the product surface expanded across multiple feature areas.
Designed multi-platform social media management interfaces spanning 6 networks — LinkedIn, X (Twitter), Facebook, Instagram, Reddit, and YouTube — simplifying multi-account scheduling into a single unified flow.
Partnered closely with engineering and product to ensure pixel-perfect implementation, delivering detailed specs, interactive prototypes, and developer handoff documentation for every release.
Conducted usability testing in small rounds of 3–5 users to validate design decisions before build, iterating on flows based on direct user feedback rather than assumptions.
Designed payment UI for Razorpay and PayPal integrations and scheduling pipelines, balancing configuration complexity with a simple, low-friction user experience.

UI/UX Designer - HiFresh Agro Private Limited - Coimbatore, India

(2024-10 - 2025-05)

Agro-tech product company (same founding team; moved to MindGryd when it was spun up)

Designed interfaces for agro-tech web and mobile applications, focusing on task completion and ease of use for a largely non-technical farmer user base.
Built interactive prototypes and wireframes that streamlined the design-to-development handoff, reducing back-and-forth between design and engineering during implementation.
Created brand identity assets — logos, visual mockups, icons, and marketing collateral — in Adobe Illustrator and Canva for product and marketing use.
Ran competitive analysis and lightweight user research to inform design strategy, feature prioritization, and visual direction for the product roadmap.
Designed the UI for an internal delivery management application, simplifying billing, invoicing, and transaction-tracking workflows for internal operations staff.

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