Sivaprasad N

Operational leader and scaling specialist with 20+ years building and scaling businesses from regional startup to enterprise. Proven track record growing revenue 2x, reducing churn 80%, and deploying 500K+ units profitably. Former R&D architect with hands-on technical depth (IoT, embedded systems, full-stack development).

Capital-efficient operator: built core systems in-house, scaled distributed teams to 600+ partners, maintained 95%+ customer satisfaction while optimizing unit economics. Adept at navigating vendor negotiations with tier-1 partners (Verimatrix, Irdeto), regulatory complexity (DRI), and high-stakes compliance. Actively deploying AI/automation to unlock operational efficiency.

Head of Broadband & Technical Operations at Sreedevi Digital Systems Pvt. Ltd. (SDV) (2013-03 – Present)

• Built regional telecom service startup from ground up into multi-million-rupee enterprise; scaled from 2-3 person core to 15-person corporate team managing 600+ distributors, 1,200+ intermediaries, and 500K+ active subscriptions.
• Architected 'Triple Play' service ecosystem (Internet, TV, Phone) on FTTH infrastructure; launched new service lines with zero product failure and full regulatory compliance.
• Engineered unit economics that survive: doubled ARPU within 6 months, reduced churn 80%, maintained 95%+ customer satisfaction, and optimized support costs per customer.
• Built Subscriber Management System (SMS) in-house using.NET stack—eliminated dependency on expensive third-party software, owned roadmap, and reduced customer data risk.
• Negotiated and managed strategic partnerships with tier-1 global vendors (Verimatrix, Irdeto, SecureTV, ICAS); architected security frameworks balancing technical requirements with commercial terms.
• Managed complex international supply chain: 500K+ STB imports from China, customs clearance, tariff optimization, DRI compliance—delivered zero schedule delays despite regulatory complexity.
• Operated as de-facto CFO: monthly P&L ownership, GST filings, cash vs. subscription reconciliation, investor-ready MIS reporting; demonstrated financial discipline at every stage of growth.
• Scaled customer support operations across distributed network; engineered 95%+ warranty resolution rate and retention systems that protected recurring revenue base.

Techno Commercial Manager at Indovation Pvt Ltd (2012-05 – 2013-02)

• Negotiated high-value distribution agreements and MOUs with global tech giants (Robert Bosch Security, Siemens Fire Security); balanced technical requirements against commercial viability.
• Delivered turnkey security and smart infrastructure for mission-critical facilities (airports, pharma, energy); translated customer needs into technical specs and vendor selection.
• Optimized vendor procurement: evaluated proposals against cost, timeline, and risk; reduced overhead through data-driven supplier selection.

Senior Software Engineer / Project Leader (R&D) at Infronics Ltd. (formerly Suchinfotech Ltd.) (2006-04 – 2012-04)

• Led 10-person R&D engineering team; shipped real-time IoT and cellular embedded hardware/software platforms (vehicle tracking, biometric identification).
• Designed vehicle tracking solution for major port authorities (GSM/3G, Google Maps, RFID); integrated multiple hardware/software streams.
• Engineered multi-modal biometric systems (iris, palm, facial recognition) deployed at national scale.
• Developed firmware and drivers for ruggedized handheld biometric IoT device (IP-68, Android SDK, GPRS connectivity).

Software Engineer at Drushya Entertainment (2002 – 2006)

• Built.NET web/desktop utilities (SMS gateways, FTP automation)

Network Administrator at Genex Systems (2002 – 2006)

• Managed enterprise IT infrastructure, routing, and data networks

M.Sc. in Computer Science – Andhra University (2002)

B.Sc. in Computer Science – Andhra University (1999)