Sneha B

Directed end-to-end visual design for over 10+ client brands, delivering brand identity, design systems, catalogues, websites, and integrated marketing assets. Used multiple AI-assisted workflows to built reusable templates and scalable components to ensure consistency and efficient execution. Worked on visual design with marketing and business objectives, translated brand vision into cohesive design systems and ensuring consistency across digital and print application through digital and print media.

Visual Designer at Because (2025-10 – Present)

Directed end-to-end visual design for over 10+ client brands, delivering brand identity, design systems, catalogues, websites, and integrated marketing assets. Used multiple AI-assisted workflows to built reusable templates and scalable components to ensure consistency and efficient execution. Worked on visual design with marketing and business objectives, translated brand vision into cohesive design systems and ensuring consistency across digital and print application through digital and print media.

Brand Identity Designer at Digitruce (2025-07 – 2025-09)

Led and developed DigiTruce s visual identity, logo, typography, design system, brand guidelines, marketing collaterals and digital assets. Established 50+ reusable templates and components to drive scalability and cohesive design execution. Directed and integrated with the brand s visual language with long-term business strategy, market positioning, and social media translating high-level brand vision into a brand forward and trust-focused design system.

Freelance Visual Designer at UASystems (2025-06 – 2025-06)

Designed pitch decks and visual assets, delivering 45+ creatives that optimized storytelling and client engagement, supporting international client and stakeholder pitches, as well as seminar presentations across global regions.

Creative Marketing Intern at Tata Unistore Limited - Tata CliQ Fashion (2025-01 – 2025-04)

Contributed to the Tata CLiQ Fashion and Beauty marketing team by designing in-app visuals and marketing creatives, brand visual storytelling and UI/UX to enhance user engagement and overall brand appeal.

• Collaborated cross-functionally with the social media and creative marketing teams to design user-focused festive push notifications and email campaigns, that contributed to a 12% increase in click-through rates.

UI UX Intern at Keyideas Infotech (2024-06 – 2024-08)

Redesigned and optimized web pages across multiple platforms for brand clients, to improve user experience and visual flow, while contributing to the redesign of the company website and gaining exposure to enterprise-level web design practices.

• Collaborated on virtual try-on initiatives for jewelry products, improving interactive customer experiences and engagement through immersive VR, user-focused design execution.

Visual Designer at Earthen Me (2023-12 – 2024-02)

Developed and implemented core brand identity systems, defining logos, color palettes, and visual standards of the brand while establishing brand communication. Worked on a range of digital and print marketing media, researched and executed sustainable and user centered brand values and core messaging into visual narratives and social media creatives, that led to a 30% increase in overall audience engagement.

B.Des in Fashion Communication – National Institute of Fashion Technology (2021 – 2025)