Sneha Banerjee

A strategic leader (consultant) with >14 years of experience across media, content, impact, and technology, bringing deep expertise in digital media strategy and editorial leadership. Navigate the evolution from traditional media to social and mobile-first ecosystems and drive innovation through advanced digital tools, analytics, and strategic partnerships. Bridge business growth and social impact – leveraging data, storytelling, and digital transformation to deliver measurable outcomes.

Strong command of B2C dynamics across technology platforms and a global network spanning startups, media, and the social sector. Foster high-performing, cross-cultural teams and inspire around a shared vision – fueling collaboration, agility, and sustained excellence in rapidly changing environments.

Consultant: Client Success Lead - Mahindra Group - Mumbai

(2025-10)

Align with Mahindra Group's CSR arm (K.C.Mahindra Education Trust) for steering strategic accounts and partnerships development for Kaabil - a flagship initiative on a mission to economically empower 1M women by bridging the gap between education and employment.

• Brought onboard more than 25+ employers within 5 months
• Program managed new product developments & researched on new industry trends applicable to the project

New Media Strategy, Communications & Business Development - Independent Consultant - Mumbai

(2023)

Transitioned to a new city Mumbai and underwent a multifaceted career pivot across media, venture capital, BFSI PR, and social impact consulting.

Senior Consultant - Veritas Reputation Management - Mumbai

(2024-09)

• Diversified client portfolio across startups, manufacturing, and CSR sectors, strengthening market presence and strategic partnerships
• Introduced new businesses that can align with existing clients' business and PR needs in the SDG ecosystems
• Designed strategic partnership programs for leading industry events in impact sector, enhancing visibility and stakeholder engagement
• Improved team capabilities by training existing employees on new media platforms and industry knowledge
• Implemented new media strategies, including international and national partnerships with platforms and new-age content apps - Reddit, LinkedIn, Short content apps, and global news wires for BFSI clients of Veritas
• Designed partnership programs for emerging industry events and enhanced team capabilities at Veritas Reputation

Consultant – Marketing & Brand Events - Ankur Capital - Mumbai

• Played a key role in the launch of Ankur's third fund by driving communication strategy, digital presence, and research thought leadership through the ThinkAg research report
• Established connections with new institutional investors to expand the firm's funding network and strategic partnerships

International Media Syndication - Free Press Journal - Mumbai

Executed media partnerships to drive traffic from MENA region for the paper and worked on selected editorial projects

Senior Consultant – Communications & Content Programs - MASH Project Foundation - Bengaluru & Mumbai

• Mahila Housing Trust – Increased visibility and engagement by 200% through strategic content development and impact partnerships for the trust's climate coalition initiative
• Reliance Foundation: Drove successful launch of Reliance Foundation Skilling Academy by creating compelling communication materials, executing a robust social media strategy, and generating early engagement and sign-ups
• Appointed as a DEI Subject Matter Expert with Di-verse, leading the formulation of policy frameworks and benchmarks to guide inclusive workplace implementation across organizations

Lead – Content Partnerships MENA - Dailyhunt - Bengaluru

(2019 - 2023)

• Spearheaded key partnerships and mentorship initiatives for Story for Glory, an Adani Media Initiative and Dailyhunt talent hunt, empowering 20 emerging storytellers through capacity building and guided storytelling development
• Drove business growth through 60+ strategic alliances and licensing partnerships with top global and Indian digital brands, enhancing content reach and revenue through both paid and barter models
• Overhauled English content strategy, driving a surge in user engagement and making English the largest user base segment (36%)
• Promoted female user engagement by building a dedicated content destination for women-centric content on the Dailyhunt app
• Accelerated Dailyhunt's expansion in the MENA region by steering end-to-end program management and execution of content partnerships, fueling user growth and platform diversity
• Expanded content offerings by forging partnerships and licensing deals with global brands (The Independent, Benzinga, EFE Agencia, PR Newswire) and Indian digital partners (Asianet, YourStory, Bar & Bench, India Development Review, Newsminute, Indian Express)
• Drove a global marketing initiative through a key barter agreement with Walt Disney Studio's Frozen 2 movie

Program Manager - Independent & Public-Spirited Media Foundation - Bengaluru

(2017 - 2019)

• Led Entrepreneur Media's South India presence by independently driving editorial coverage, expanding digital visibility, and strengthening business development initiatives
• Strengthened strategic client relationships and delivered revenue growth through innovative branded content solutions for brands
• Onboarded 15+ fundable news media startups and expanded the foundation's reach and impact by creating a robust pipeline
• Fortified market presence and profitability for portfolio companies by driving initiatives across content strategy, budget planning, digital engagement, and monetization

Senior Correspondent - Entrepreneur Media - Bengaluru

(2016 - 2017)

News Correspondent - Thomson Reuters - Bengaluru

(2013 - 2016)

Technical Support Associate - IBM - Bengaluru

(2011 - 2012)

Programme - Women in Leadership - Indian School of Business (2023 - 2023)

PG Certification - Brand Management and Communications - MICA (2019 - 2019)

PG Diploma - Journalism - Indian Institute of Journalism and New Media (2013 - 2013)

Bachelor of Technology - Chemical Engineering - SRM University (2011 - 2011)