Sneha Banerjee

Part strategist, part storyteller — I wear many hats (and style them well). As the brain behind @snehasway_, I blend content creation with creativity, managing brand pages by day and crafting meaningful and little dramatic Reels by night. From moodboards to marketing, Canva to CapCut — I'm your go-to for all things social. With a keen eye for trends and a heart for storytelling, I'm not just managing social media — I'm making it personal.

Social Media Manager - Oddiance Media

(2025-02)

• Enhanced digital presence for clients by crafting creative content calendars, writing brand-aligned copy, and collaborating with design teams for campaigns like Minu's Durga Puja.
• Leveraged skills in Photoshop, Figma, and video editing to conceptualize reels and create engaging visuals for brands such as Guud and Hex Plastic.
• Managed 5–6 clients simultaneously across diverse industries, ensuring consistent brand voice and engagement.
• Ideated and executed social media campaigns, crafted detailed moodboards, and maintained monthly content calendars.
• Designed static and carousel graphics using Canva; edited Reels with CapCut and InShot for high-impact storytelling.
• Led influencer marketing initiatives, identifying and collaborating with creators for campaign amplification.
• Developed and pitched Reel concepts for the multilingual OTT platform Darshoo, contributing creatively and on-camera.
• Became the face of various client campaigns, adding a personal, relatable touch to brand storytelling.
• Executed start-to-finish campaign development — from conceptualization to final rollout.
• Worked closely with boutique and niche brands including Affifa, Ladiify, Advaya, Optiewear (eyewear), Cremewich (ice cream), and Arteastri (sustainable fashion).
• Handled basic Meta ads focused on profile visits and brand awareness; wrote compelling ad copies to boost reach and clicks.

Social Media Executive - Brands2be

(2024-05 - 2025-01)

• Enhanced digital presence for clients by crafting creative content calendars, writing brand-aligned copy, and collaborating with design teams for campaigns like Minu's Durga Puja.
• Leveraged skills in Photoshop, Figma, and video editing to conceptualize reels and create engaging visuals for brands such as Guud and Hex Plastic.

Jr Account Executive - SOS Ideas Pvt. Ltd.

(2022-12 - 2023-07)

• Conducted market research to gather valuable insights for effective account management strategies.
• Implemented targeted marketing campaigns based on client goals, leading to increased brand visibility and engagement rates.
• Developed strong relationships with clients, leading to increased trust and repeat business.
• Assisted senior account executives with daily tasks, streamlining processes and improving overall team efficiency.
• Worked for Clients like Dey's Medical, Keo Karpin, Annapurna Group, Boudh Distilary, BiskFarm, MSP Steels
• Produced and featured in Reels, confidently representing brands as the face of various social media campaigns.
• Managed website coordination for Olive Beach, SolarMax, and Sarva Play, resolving live issues and developing wireframes and new site structures.
• Designed and built user-friendly landing pages for Dermatoniq and Excellerate Motors, aligning visuals with brand identity and conversion goals.

Client Servicing Intern - Sacred Communications

(2022-08 - 2022-10)

• Maintained detailed records of client interactions, ensuring accurate account management and efficient followups.
• Assisted in conducting needs assessments to identify key areas of service needs.
• Developed and implemented strategies to enhance quality of social services.
• Contributed to increased client retention rates through exceptional problem-solving skills and communication.
• Worked for clients like Narayana Hospital, Star Jalsa, Ganesh Grains

PGDM - Digital Marketing - The Heritage Academy, Makaut (2023 - 2024)

M.Sc. - Media Science - The Heritage Academy, Makaut (2021 - 2023)

B.A - English Hons. - NewAlipore College, University of Calcutta (2018 - 2021)