Sneha Garai

Food Technologist with proven experience in sales and marketing support, brand-building initiatives, and trade marketing within the food industry. Demonstrated success in improving product visibility, driving retail engagement, and supporting business development activities. Adept at consumer insight analysis, market research, and implementing data-driven strategies to strengthen product positioning and enhance market performance.

Junior Manager-Marketing - HariBol Food Pvt Ltd.

(2025-07)

• Executed trade marketing initiatives across GT, MT, and D2C channels, enhancing product visibility and retail presence
• Supported campaign planning and on-ground execution for product promotions and brand awareness initiatives
• Generated insights from sales and channel performance data, identifying growth opportunities across markets
• Collaborated with cross-functional teams, aligning marketing strategies with sales objectives and business goals
• Analyzed consumer purchase behavior and feedback across MT and D2C platforms to improve product positioning and conversion rates
• Conducted in-store and online market research to analyze competitor strategies, pricing, and product placement
• Performed market and competitor research to support sales and marketing decisions
• Worked with CRM and customer data to identify repeat purchase patterns and improve customer retention
• Contributed to category development and new product discussions in dairy and staple segments

Market Research & Customer Analysis Intern - Anveshan Farms Pvt Ltd.

(2024-07 - 2024-12)

• Analysed customer behaviour and feedback to pinpoint improvement opportunities
• Conducted market and competitor research to inform sales and marketing strategies
• Developed farm-to-fork traceability flow map to illustrate product journey within Ghee & Oil supply chain

QA & QC Intern - Devyan (JULY 2023 - AUGUST 2023)i Food - Cream Bell Ice Cream

(2023-07 - 2023-08)

• Supported development and implementation of SOPs for quality compliance
• Assisted QA/QC team with quality checks and maintained documentation to ensure compliance

B.Tech - Food Technology and Management - National Institute Of Food Technology Entrepreneurship and Management - Kundli (2021 - 2025)

Higher Secondary - Bidhan Chandra Institution- Durgapur, WB (2020)