Sneha Hariharan

Strategic marketing leader with 13+ years of experience across healthcare and life sciences, helping organizations strengthen brand positioning, accelerate commercial growth, and deliver high-impact marketing and business enablement initiatives. Proven ability to translate business priorities into actionable strategies, influence cross-functional stakeholders, and drive measurable business outcomes through strategic execution in regulated environments.

Marketing & Brand Consultant at Self-Employed (2026-02 – Present)

• Collaborate with business owners to develop brand narratives, case studies and integrated marketing initiatives that strengthen brand positioning and customer engagement.
• Advise on growth opportunities, engagement strategies and digital marketing initiatives aligned with business objectives.
• Facilitated workshops and knowledge-sharing sessions to drive adoption of digital tools and marketing best practices, equipping teams to enhance digital effectiveness, brand presence.

Marketing Manager - Digital & Account at Cactus Life Sciences (2022-07 – 2026-01)

• Partnered with global Subject Matter Experts, Business Development & account management teams to develop knowledge assets, thought leadership and customer engagement programs that supported commercial priorities.
• Facilitated workshops and knowledge-sharing sessions to drive adoption of digital tools and marketing best practices, equipping teams to enhance digital effectiveness, brand presence.
• Supported sales enablement & lead nurturing.

Manager - B2B Marketing at Cactus Communications (2021-08 – 2022-06)

Supported sales enablement and pipeline growth through lead nurturing initiatives, while contributing to corporate communication and transformation programs.

Client Servicing Manager at Saarathi Healthcare (2019-07 – 2021-07)

• Managed strategic client relationships, partnering with stakeholders to define branding, communication and digital marketing initiatives aligned with business objectives.
• Led digital marketing initiatives to build Saarathi's brand identity online through content, case studies, and social media engagement.

Deputy Manager - Branding at Fortis Healthcare (2017-01 – 2017-04)

Career break: Maternity, medically advised – bed rest

• Supported corporate and hospital branding initiatives, executing marketing programs aligned to brand governance and compliance standards.

Senior Product Manager at Wanbury (2013-11 – 2016-12)

• Led product marketing, brand strategy, and lifecycle management for acute therapy and nutrition brands.
• Planned and executed product launches, promotional campaigns, and field marketing programs across India.

Deputy Manager - Branding at Wanbury (2013-11 – 2016-12)

• Delivered integrated marketing and communication strategies for leading pharmaceutical brands.
• Experience across CNS, diabetes, dermatology, pediatric, gynaecology, nutrition and wellness, and critical care portfolios.
• Built strong foundations in insight mining, customer and consumer behavior analysis, strategy execution, and regulated communication.

Agency Experience - Client Servicing at Saatchi & Saatchi Healthcare, Sorento Healthcare (2010 – 2013)

• Delivered integrated marketing and communication strategies for leading pharmaceutical brands.
• Experience across CNS, diabetes, dermatology, pediatric, gynaecology, nutrition and wellness, and critical care portfolios.
• Built strong foundations in insight mining, customer and consumer behavior analysis, strategy execution, and regulated communication.

Post-Graduation Diploma in Management in Marketing / Biotechnology – S.I.E.S. College of Management Studies (2010-04)

Bachelor of Science (B.Sc.) in Biotechnology – PSG College of Arts and Science (2008-04)