Sneha Meena

Performance Marketing professional with 3+ years of experience in Meta Ads, specializing in lead generation, campaign optimization, and data-driven decision making. Proven ability to reduce CPL, improve CTR, and scale campaigns efficiently

Performance Marketing Executive (Meta Ads Specialist)

(2023-01)

• Managed Social Media Marketing for Instagram & Facebook.
• Planned, executed, and optimized Meta Ads campaigns.
• Generated 1,700+ leads through paid campaigns.
• Handled ₹1.45L+ ad spend with efficient budget allocation.
• Improved CTR, CPC & conversions through A/B testing
• Executed audience targeting and campaign strategies
• Analyzed performance using Excel & Google Analytics
• Collaborated on creatives and reported insights to stakeholders

MASTERS OF BUSINESS ADMINISTRATION - MBA - Poddar Management and Technical Campus (2021-01 - 2023-12)

BACHELORS OF BUSINESS ADMINISTRATION - BBA - Poddar International College (2018-01 - 2021-12)