Sneha S

Results-oriented and self-motivated SEO and Digital Marketing Specialist with over 2.8 years of hands-on experience in optimizing websites, driving organic traffic, and improving search engine rankings. Skilled in on-page and off-page SEO, local SEO, keyword research, and technical audits. Demonstrated ability to work independently and deliver measurable outcomes in competitive markets.

junior SEO Analyst - HCL

(2024-06)

• Executed off-page SEO campaigns, building high-quality backlinks and improving DA.
• Created detailed SEO reports and dashboards for clients, tracking KPIs and recommending next steps.
• Optimized site architecture, meta tags, and internal linking
• Improved local SEO rankings through GMB optimization and local citation building.
• Consistent commitment to excellence and team success.
• Improved page speed using image compression, caching & CWV improvements.
• Analyzed competitor websites to identify the keywords they were ranking for that our website was not.
• Discover high-value keyword opportunities, understand competitors' content strategy, and create a plan to improve our organic visibility.

Digital marketing Executive - HCL

(2023-02 - 2024-05)

• Assisted in planning and executing social media strategies by creating engaging content, designing creatives, and managing daily posts across Instagram and Facebook.
• Supported campaign setup, basic performance tracking, and social media analytics to understand audience behaviour and improve campaign results.
• Developed and published organic posts including product showcases, educational content, customer reviews, and festival greetings across social media platforms.
• Monitored performance metrics such as reach, impressions, likes, comments, and saves to improve future content.
• Assisted in optimizing a small business website to improve visibility on search engines. Gained hands-on experience with basic on-page SEO, keyword research, and content optimization.
• Conducted basic keyword research using Google Keyword Planner and free SEO tools to identify relevant search terms.

B.E. - Information Technology