Social Media Specialist & Brand Account Manager at JustWords (2026-06 – Present)
As Social Media Specialist and Brand Account Manager at JustWords, responsible for planning and executing social media strategies, managing client relationships, and overseeing digital initiatives.
- Plan and execute social media strategies, content calendars, campaigns, and platform-specific creatives for client brands.
- Track trends, engagement, and performance to continuously improve reach, visibility, and audience interaction.
- Coordinate with copy, design, and account teams to ensure timely, consistent, and brand-aligned social communication.
- Act as the primary point of contact between Justwords and clients, understanding their business goals, brand requirements, and campaign priorities.
- Manage projects, timelines, deliverables, and internal teams to ensure smooth execution across digital and creative initiatives.
- Build strong client relationships while identifying opportunities to improve campaigns, add value, and grow the account.
Creative Strategist at Technians Softech Private Limited (Now Nians) (2025-08 – 2026-06)
As a part of Content and Communication Team, developing creative strategies and content execution across multiple channels.
- Develop big-idea concepts for campaigns across social media, digital ads, brand films, web content, and integrated marketing.
- Translate brand goals into actionable creative strategies and content plans.
- Conduct competitive research, trend analysis, and audience behaviour mapping to build effective creative directions.
- Collaborate with marketing, design, and product teams to ensure cohesive brand communication.
- Write compelling copies for social media, ads, websites, blogs, product pages, and email campaigns.
- Craft brand tone, messaging frameworks, taglines, and storytelling narratives.
- Ensure all content is aligned with SEO, brand guidelines, and campaign intentions.
- Edit and refine content to maintain clarity, consistency, and creativity.
- Provide strong conceptual directions for design teams, moodboards, and visual style guides.
- Ideate creatives for static posts, carousels, videos, reels, banners, and ads.
- Work closely with designers to ensure visuals match copy, tone, and strategic intent.
- Lead brainstorming sessions and convert ideas into crisp visual briefs.
- Use Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro) to produce or guide design assets.
- Collaborate on mockups, layouts, visual frames, and content prototypes.
- Work with Canva, Figma, and other tools to create quick concepts, wireframes, and social media graphics.
- Develop detailed content calendars for brands across social channels.
- Plan TOFU-MOFU-BOFU content for marketing funnels.
- Ensure timely execution of campaigns, content drops, and seasonal ideas.
- Present ideas, pitches, and creative decks to clients and stakeholders.
- Interpret briefs, understand brand tone, and convert requirements into strong creative outputs.
- Lead creative discussions and ensure seamless communication between copy, design, and strategy teams.
Process Executive at Cognizant Technology Solutions (2024-04 – 2025-08)
As a part of Google Ads Policy Team, handled complex Google Ads cases exclusively via international voice calls, providing direct phone support to advertisers, agencies, and Google account managers across global markets.
- Handled complex Google Ads cases exclusively via international voice calls, including account suspensions, policy violations, and ad disapprovals — ensuring policy-compliant and client-friendly resolutions.
- Provided direct phone support to advertisers, agencies, and Google account managers across global markets (North America, EMEA, APAC), addressing concerns with clarity, empathy, and expertise.
- Took full ownership of escalated issues over calls, coordinating with internal policy, technical, and account teams to resolve cases within strict SLA timelines.
- Offered real-time guidance over calls on campaign optimizations, audience targeting, location settings, bidding strategies, and compliance under sensitive ad categories.
- Managed high-impact and priority cases through direct phone communication, often dealing with premium advertisers and high-level stakeholders.
- Maintained CSAT (Voice): 90%+
- Maintained DSAT: <10%
- Maintained Average Time to Resolution (Calls): <48 hours
- Maintained Customer Sentiment Score: 70%+
- Frequently recognized by leadership for exceptional call handling in sensitive and complex cases, particularly with escalated or high-revenue accounts.
- Trained and mentored new joiners on voice processes — including call handling techniques, objection resolution, tone modulation, and compliance discussions — to ensure consistent quality in international support.
ML DATA ASSOCIATE-I at Amazon Development Centre (2022-08 – 2023-09)
As a part of ADS Editorial Writing Team, published news on a timely manner with improvisations on Alexa AI. Detected bugs on Alexa utterances, categorized defects, and worked on Alexa information and international domain to give better user experience.
- Publish news daily on a timely manner with improvisations on Alexa AI.
- Detect bugs on Alexa utterances and categorize defects.
- Work on Alexa information and international domain to give better user experience.
- Serve both domestic and international customers by providing product (Alexa) and service (Alexa Devices Services) information and resolving product and service problems.
Freelancer at Freelancer (2020 – 2022)
Developed and published digital content, social media content, and academic papers.
- Developed and published digital content.
- Developed social media content.
- Written more than 200 academic content papers in Marketing, Economics, Management, Sociology, Psychology, Nursing and General fields with star ratings in client service.
