Sonal Yadav

Managed end-to-end digital marketing operations, including content creation, campaign execution, and online brand management across multiple digital platforms. Created engaging marketing assets such as promotional videos, brochures, social media creatives, presentations, and branded marketing materials using professional design tools. Managed and optimized online listings across multiple platforms, ensuring content accuracy, visibility, and improved digital reach through regular updates and SEO-focused optimization.

Digital Marketing and Social Media Executive - MumbaiProperties Pvt Ltd. - Mumbai

(2023-10)

• Managed end-to-end digital marketing operations, including content creation, campaign execution, and online brand management across multiple digital platforms.
• Created engaging marketing assets such as promotional videos, brochures, social media creatives, presentations, and branded marketing materials using professional design tools.
• Managed and optimized online listings across multiple platforms, ensuring content accuracy, visibility, and improved digital reach through regular updates and SEO-focused optimization.
• Worked with marketing automation and digital content platforms including Momenzo, MagicInfo, and Rezide to create impactful campaigns and support lead generation initiatives.
• Maintained and updated website content through backend CMS platforms, ensuring accurate information, improved user engagement, and a seamless digital experience.
• Managed website documentation, domain records, renewal schedules, and other digital assets to ensure uninterrupted online operations.
• Utilized AI tools and prompt engineering techniques to streamline content creation, improve marketing efficiency, and support innovative digital campaigns.
• Executed social media marketing strategies across YouTube, Instagram, Facebook, and WhatsApp, increasing audience engagement and strengthening brand awareness.
• Planned and designed digital marketing campaigns, promotional catalogs, and sales collateral to enhance brand visibility and generate qualified leads.
• Managed client communications, responded to inquiries professionally, nurtured prospects, and contributed to successful lead conversion.
• Collaborated with external partners and internal teams to maintain updated business information, improve marketing effectiveness, and support business development initiatives.
• Contributed to strategic marketing planning by identifying digital growth opportunities, improving campaign performance, and enhancing overall online presence.
• Supported branding, performance marketing, and digital engagement initiatives while ensuring consistent and high-quality brand communication across all channels.

Public relation - Apex entertainment - Mumbai

(2022-09 - 2023-01)

• Develop, integrate, and implement PR activities designed to enhance company brand.
• Responsible for managing the works of subordinates.
• Worked with management to identify trends and developments that might influence PR decisions and strategies.
• Managed the overall communications plan and collaborated with corporate marketing teams to drive core success metrics forward.
• Produce marketing and publicity campaigns; events and coordinate projects.
• Managed all areas of events, from pre-planning, through the event day, and post-event activities.
• Build a large network of celebrity sponsors to help increase Brand visibility. (Brand : marks and spencer)

SENIOR RELATIONSHIP MANAGER - EXIDE LIFE INSURANCE - Mumbai

(2022-06 - 2022-11)

• Develop the portfolio by prospecting new clients, cross selling and offering suitable corporate banking services to existing customers
• Achieve various individual business targets and contribute to the performance of the team
• Meeting with clients in person or over the phone to discuss financial goals, needs, and concerns
• Developing long-term relationships with clients and helping them achieve their financial goals
• Handling customer concerns and complaints in a timely manner.
• Keep records of customer interaction and transactions, details of inquiries, complaints.

Sales Executive & Digital Marketing at Suchan software Pvt. Ltd. - SUCHAN SOFTWARE PVT. LTD - Mumbai

(2021-06 - 2022-04)

• Performed cold calling activity in order to generate prospective leads for the company.
• Managed social media platforms. (Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Email marketing.
• Preparing monthly reports on social media marketing efforts.

CUSTOMER SERVICE EXECUTIVE - EVEREST ALUMINUM - Mumbai

(2018-02 - 2019-03)

• Managing a team of representatives offering customer support.
• Resolving customer complaints.
• Handling customer concerns and complaints in a timely manner.
• Keep records of customer interaction and transactions, details of inquiries, complaints.

Digital Marketing Intern - NNEELL'S INVEST - Mumbai

(2020-05 - 2020-07)

• Learned about digital marketing.
• Performed cold calling activity in order to generate prospective leads for the company.
• Preparing client database for cold calling.
• Designing creative banners and posters (canva app, Adobe Spark) for the ad campaigns that were displayed on various social media platforms (Instagram, Facebook, LinkedIn) in order to generate warm leads.

Master of Management Studies - MARKETING - St.

Francis

Institute of Management and Research Borivali (2021)

B.com - COMMERCE - S. S. & L. S.

Patkar

College of Arts & Science & V. P.

Varde

College of Commerce & Economics (2018)

Grade XIIth - COMMERCE - S. S. & L. S.

Patkar

College of Arts & Science & V. P.

Varde

College of Commerce & Economics (2015)

Grade Xth - Vpm's Vidya Mandir School (2013)