Sonali Roy Chowdhury

Aspiring Data Analyst with a strong foundation in Advanced Excel, SQL, and Power BI. Experienced in data cleaning, reporting, dashboard creation, and performance analysis. Seeking an entry-level Data Analyst / MIS / Business Analyst role to apply analytical thinking and problem-solving skills in a data-driven environment.

Digital Marketing Executive - Lee & Nee Software (Exports) Ltd.

(2022-08 - 2025-08)

• Analysed website performance and conducted SEO and traffic audits.
• Collected and tracked user and conversion data using GA, GSC, and GTM.
• Built dashboards and performance reports in Google Looker Studio.
• Conducted keyword and campaign analysis to support data-driven decisions.

SEO Executive - Unitel Contact Centres

(2022-01 - 2022-05)

• Analysed website and search performance using SEO and analytics tools.
• Conducted keyword research and implemented on-page and technical optimisations.
• Performed site audits and monitored indexing via Google Search Console.
• Prepared monthly performance reports for stakeholders.

SEO Executive - Kreative Machinez

(2019-12 - 2021-10)

• Supported SEO campaigns through off-page optimisation and backlink research.
• Analysed keyword performance and website traffic using GSC and Google Analytics.
• Created regular performance reports to track SEO outcomes.

Digital Marketing Trainer - IMS

(2019-03 - 2019-09)

• Trained students on SEO, tools like GA, GSC, GTM and performance marketing.

Project Associate - Data Core India Pvt. Ltd.

(2015-06 - 2017-03)

• Verified insurance billing data and EOB accuracy.
• Updated records and prepared periodic reports.

Data Analytics - NICS (2025 - 2025)

Digital Marketing - Internet Marketing School (2018 - 2018)

GNIIT - Business System & Information Management - NIIT (2012 - 2014)

B.Sc. - Women's Christian College, University of Calcutta (2008 - 2012)