Sonali Roy Chowdhury

Aspiring Data Analyst with a strong foundation in Advanced Excel, SQL, and Power BI. Experienced in data cleaning, reporting, dashboard creation, and performance analysis. Seeking an entry-level Data Analyst / MIS / Business Analyst role to apply analytical thinking and problem-solving skills in a data-driven environment.

Digital Marketing Executive at Lee & Nee Software (Exports) Ltd. (2022-08 – 2025-08)

• Analysed website performance and conducted SEO and traffic audits.
• Collected and tracked user and conversion data using GA, GSC, and GTM.
• Built dashboards and performance reports in Google Looker Studio.
• Conducted keyword and campaign analysis to support data-driven decisions.

SEO Executive at Unitel Contact Centres (2022-01 – 2022-05)

• Analysed website and search performance using SEO and analytics tools.
• Conducted keyword research and implemented on-page and technical optimisations.
• Performed site audits and monitored indexing via Google Search Console.
• Prepared monthly performance reports for stakeholders.

SEO Executive at Kreative Machinez (2019-12 – 2021-10)

• Supported SEO campaigns through off-page optimisation and backlink research.
• Analysed keyword performance and website traffic using GSC and Google Analytics.
• Created regular performance reports to track SEO outcomes.

Digital Marketing Trainer at IMS (2019-03 – 2019-09)

• Trained students on SEO, tools like GA, GSC, GTM and performance marketing.

Project Associate at Data Core India Pvt. Ltd. (2015-06 – 2017-03)

• Verified insurance billing data and EOB accuracy.
• Updated records and prepared periodic reports.

Data Analytics in Data Analytics – NICS (2025 – 2025)

Digital Marketing in Digital Marketing – Internet Marketing School (2018 – 2018)

GNIIT in Business System & Information Management – NIIT (2012 – 2014)

B.Sc. in Science – Women's Christian College, University of Calcutta (2008 – 2012)