Sonam Minzz

Talent Acquisition and Casting professional with 8 years of experience across advertising, digital content, television, and influencer marketing. Experienced in talent sourcing, casting coordination, stakeholder management, compensation negotiations, and talent onboarding. Proven track record of building strong talent networks and delivering recruitment and casting solutions for brands, agencies, and content creators.

Senior Talent Specialist & Casting Coordinator (2017-01 – Present)

• Managed talent acquisition and casting requirements for over 250+ campaigns spanning TVCs, digital, branded content, and social media.
• Sourced and coordinated actors, influencers, creators, and models for advertising and content projects.
• Supported campaigns for leading brands including Zomato, OPPO, Lakme, WeWork, Kingfisher, and Kolkata Knight Riders.
• Facilitated influencer collaborations and celebrity associations for digital campaigns and branded content.
• Managed talent negotiations, onboarding processes, and budget compliance.
• Built and maintained extensive talent databases across multiple categories and markets.

Casting & Talent Sourcing Associate

Worked with reputed casting and talent agencies including teams led by Kunal M Shah, Tia Khanna, and Dhruv Khurana.

• Assisted in casting for television commercials (TVCs), digital campaigns, branded content, and influencer-led projects.
• Coordinated talent outreach, auditions, shortlisting, scheduling, and artist management.
• Supported collaborations involving well-known film and television actors, influencers, and content creators.

Assistant to Creative Head (Intern) at Endemol Shine India (2016-01 – 2017-01)

• Contributed to the creative development and production of a daily television soap opera.
• Assisted in core creative operations, including ideation, trend research, and detailed script coverage.
• Coordinated production workflows, project tracking, documentation, and reporting for ongoing daily shoots.

Bachelor of Arts (Honours) in English Literature