Sougata Dutta

Managed social media accounts across Instagram, Facebook, LinkedIn, Pinterest, and Behance. Planned content calendars and coordinated with designers and video editors to create engaging content. Communicated with clients regularly to manage content approvals and strategy discussions.

Social Media Executive - Digital Piloto Pvt.Ltd.

(2025-01)

• Managed social media accounts across Instagram, Facebook, LinkedIn, Pinterest, and Behance.
• Planned content calendars and coordinated with designers and video editors to create engaging content.
• Communicated with clients regularly to manage content approvals and strategy discussions.
• Analyzed key performance metrics including Reach, Impressions, CTR, Website Traffic, and Lead performance using Meta Business Suite and Google Analytics.
• Assisted in Meta Business Suite setup during client onboarding and supported campaign performance analysis.
• Worked with brands across Hospitality, Healthcare, Apparel, Bakery, Travel, Education, and Men's Lifestyle industries.

Digital Marketing Intern - WebGuru Infosystems Pvt. Ltd.

(2024-06 - 2024-08)

• On-Page & Off-Page SEO, Keyword Research, Optimized website content
• Social Media Optimization
• Social Media Marketing
• Graphics Designing by Canva

BBA - Digital Marketing - Brainware University Kolkata

12th standard - CBSE - Sudhir Memorial Institute Kolkata

10th standard - ICSE - Rockvale Academy Kalimpong