Sougata Sarkar

Strategic Marketing Consultant managing multi-client B2B engagements across SEO, SEM, email, social, and content. Proven ability to translate campaign analytics and market research into actionable GTM strategies and C-suite recommendations. Recognized for owning end-to-end account relationships, building scalable marketing processes, and mentoring junior team members.

Adept with GA4, Marketo, Zoho, SEMrush, Ahrefs, HubSpot, and GTM — delivering measurable improvements in pipeline growth, ROI, and campaign performance.

Marketing Consultant at Grazitti Interactive (2024-04 – Present)

Led data-driven multi-channel and search marketing programs across SEO, PPC, email, social, and content while maintaining daily client contact and driving growth in pipeline, ROI, and campaign performance.

• Led data-driven multi-channel and search marketing programs across SEO, PPC, email, social, and content while maintaining daily client contact and driving growth in pipeline, ROI, and campaign performance.
• Built ICP frameworks and keyword strategies to refine targeting, support SEM execution, improving audience targeting precision and contributing to a ~15% uplift in conversion rates across key accounts.
• Drove integrated campaigns with sales, product, creative, and media teams across 3+ concurrent engagements, contributing to account expansion and consistent brand differentiation across channels.
• Advised C-suite stakeholders and marketing planners across multiple accounts, translating campaign analytics and market research into GTM recommendations and budget pacing decisions that shaped quarterly planning.
• Leveraged GA4, Marketo, Zoho, SEMrush, Ahrefs, Screaming Frog, GTM, Hootsuite, and Jira to QA campaigns, optimize funnels, and prepare weekly/monthly reports — driving iterative improvements that reduced average cost-per-lead by ~12% across managed accounts.
• Executed high-ROI events end-to-end including HubSpot INBOUND, Adobe Summit, and Marketing (re)Focus, driving a ~30% increase in event-attributed pipeline and strengthening brand visibility across key B2B segments.
• Created dashboards, reports, and presentations with tables, graphs, and summaries for 4+ accounts, translating complex data into actionable narratives that informed strategic decisions and improved reporting turnaround by ~25%.
• Drove optimization through A/B testing, automation, pacing, and trafficking; mentored 2 junior team members, enabling them to independently manage campaign execution within 3 months and reducing review cycles by ~30%.
• Performed UX, digital behavior, and keyword analysis to support CRO, monitor live programs, managing 5+ concurrent SEM projects simultaneously and improving overall quality scores by ~18%.
• Tracked social and search analytics to deliver weekly agendas, performance updates, and forward-looking insights for 4+ accounts, enabling data-backed forecasting and reducing reporting prep time by ~20%.

Project Trainee at HDFC Bank (2023-05 – 2023-07)

Identified, scoped, and developed new revenue streams across Trade and Forex segments, successfully penetrating niche industries and expanding business reach.

• Identified, scoped, and developed new revenue streams across Trade and Forex segments, successfully penetrating niche industries and expanding business reach.
• Designed and delivered targeted training programs for branch staff, addressing product knowledge gaps and enhancing sales effectiveness of RTFX offerings.
• Monitored and analyzed sales performance metrics, KPIs, and team activities, generating insights to refine strategies and improve overall sales productivity.
• Conducted market and competitor research to assess client needs, inform product positioning, and capitalize on emerging business opportunities.
• Formulated and executed growth strategies to expand the bank's market share, customer base, and long-term profitability in key financial service areas.

Consultant TA at Insync Healthcare Solutions (2020-12 – 2021-08)

Developed sourcing strategies and optimized end-to-end recruitment processes to enhance candidate experience and talent pipeline efficiency for IHCS.

• Developed sourcing strategies and optimized end-to-end recruitment processes to enhance candidate experience and talent pipeline efficiency for IHCS.
• Designed and implemented Benefit-Cost Analysis frameworks to evaluate the qualitative and quantitative impact of HR initiatives.
• Advised on induction enhancement, employee engagement, and retention strategies through comprehensive 'as-is' analysis and process redesign.

Technical Recruiter at Rang Infosoft (2019-09 – 2020-08)

Designed and executed scalable talent acquisition strategies for organizations with 2,000+ employees, aligning recruitment plans with client business goals.

• Designed and executed scalable talent acquisition strategies for organizations with 2,000+ employees, aligning recruitment plans with client business goals.
• Partnered with senior management to drive end-to-end recruitment, including sourcing, interviewing, negotiating, and onboarding top talent across functions.
• Recognized for high performance with multiple awards, including Rising Star of the Year, after successfully placing 25+ candidates across diverse client portfolios.

MBA in Strategic Management – Indian Institute of Management, Bodh Gaya (2024-03)

Bachelor of Technology in Mechanical Engineering – Sir Padampat Singhania University (2017-06)