Trade Promotion Management (TPM) Analyst at Talendroid Technologies (Client: Kellogg (EU)) (2025-10 – Present)
- Function as the techno-functional lead for TPM processes across 12 European markets, serving as the primary point of contact between business stakeholders, IT, and third-party support teams on promotion planning, pricing, contracts, and settlement issues.
- Deliver expert functional support in XTEL KTIE 2.0 and Salesforce Consumer Goods Cloud, analyzing complex scenarios spanning shopper promotions, retro contracts, rebates, partner schemes, SKUs, accruals, balances, claims, and settlements.
- Own the end-to-end incident management lifecycle, resolving 300+ ServiceNow tickets covering pricing, account operations, contract calculations, user access, and risk/compliance.
- Partner daily with SAP ERP (Materials Management, Financial Accounting & Controlling), CRM, and Finance teams to troubleshoot integration issues, validate master data, reconcile accruals, and ensure accurate claims processing via High Radius.
- Build interactive Power BI dashboards and advanced Excel reporting to monitor trade spend, promotional ROI, claim aging, settlement accuracy, and forecast variance for leadership.
- Apply AI productivity tools (ChatGPT, Claude, Perplexity) to accelerate root cause analysis, functional documentation, and knowledge management, improving turnaround time.
- Execute UAT and HFX environment testing for system enhancements and defect fixes, ensuring quality deployment of TPM functionality.
Team Lead – Growth (Trade Promotion & Trade Marketing) at Coca-Cola (HCCB) (2024-05 – 2025-07)
Owned end-to-end trade promotion planning and execution for premium mixer and hydration brands (Schweppes Tonic Water, Schweppes Club Soda, Schweppes Ginger Ale, Kinley) across 30+ Modern Trade chains and 20+ National Hotel and On-Premises key accounts, managing ₹3+ Cr annual trade spend and delivering 32% YoY retail growth with a 20% improvement in promotional ROI.
- Conducted structured trade promotion analysis using Salesforce Consumer Goods Cloud, SAP ERP, and Power BI to track trade spend, volume lift, discount trends, ROI, and forecast accuracy.
- Led BTL activations, sponsorship campaigns, and seasonal promotions, generating ₹37.5 Mn (₹3.75 Cr) in gross revenue through targeted consumer offers and customer engagement programs.
- Partnered with Sales, Finance, and SAP FICO teams to manage trade claims, settlements, accrual reconciliation, and customer deductions, while governing promotion approvals, budget control, and post-event analysis for national key accounts.
- Directed new product launches and promotional rollouts across 100+ retail outlets, coordinating activation and Picture of Success (PICOS) execution to achieve 60% billing.
Assistant Manager – Digital Transformation & Marketing at Bira91 (B9 Beverages Pvt Ltd) (2023-01 – 2024-03)
Led end-to-end Trade Marketing and TPM for the Kolkata market on a ₹3.5 Cr budget, delivering 18% YoY volume growth through structured BTL activations, consumer promotions, and new product launches.
- Developed annual trade promotion calendars across on-trade and off-trade channels, executing 120+ campaigns (bar activations, spot offers, visibility drives) that drove a 25% increase in product trials and 100,000+ consumer engagements.
- Conducted promotion analysis, ROI tracking, and post-event reviews using Excel, Power BI, and NielsenIQ, improving campaign ROI by 22%.
- Managed trade budgets, PO processing, vendor coordination, and settlement tracking with Sales, Finance, and Supply Chain, while leading a team of 40+ promoters and merchandisers.
- Implemented merchandising and visibility solutions across 300+ retail and HoReCa outlets to strengthen in-store execution.
Key Account Manager – Growth at Zomato (2021-07 – 2023-01)
- Managed 100+ enterprise and mid-market merchant accounts, partnering with account leadership on growth strategy and retention initiatives.
- Delivered ₹75–80L monthly GMV through ad sales, subscriptions, and account-based solutions, improving merchant retention from 53% to 84% via structured account reviews.
- Prepared client-ready business reviews and leadership reporting, collaborating cross-functionally to align products, pricing, and account priorities.
Associate Category Lead at Unacademy (2019-11 – 2021-06)
- Directed GTM strategy, lifting top-funnel leads by 23% within 6 months and improving conversion rate from 7% to 10.5% through targeted digital campaigns.
- Improved customer satisfaction ratings (3.4 → 4.1) and premium subscription penetration (50% → 64%) through data-led product and campaign optimization.
Management Trainee at Aptech Limited (2018-05 – 2019-06)
- Scaled franchise network from 15 to 32 centers across Kolkata & suburbs, growing monthly gross revenue from ₹29L to ₹75+L.
- Built B2B partnerships with Indian Oil, Emami, JK Cements, and Dalmia Cement, securing 20+ corporate alliances, and leveraged Salesforce CRM for lead nurturing and revenue forecasting.
