Sree Cheruku

Hybrid Content Creator specializing in two distinct workflows - high-fidelity AI-enhanced production & traditional, manual digital design. I lead creative execution across diverse high-aesthetic categories, ensuring material precision and brand continuity. I deliver platform-specific content for Catalogues & Social Media, producing realistic UGC & polished e-commerce layouts, combining advanced generative tools with the strategic oversight of a Creative Head.

Creative Head at Jaze Jeweltech (2024-01 – 2026-02)

End-to-end visual and content execution in a jewellery-focused brand environment with expertise in high-intricacy Indian silver jewelry production.

• End-to-end visual and content execution in a jewellery-focused brand environment, including website visuals, product photography, video creation, and editing
• Lead visual execution for high-intricacy Indian silver jewelry, a detail-sensitive category requiring zero-error precision and advanced AI refinement
• Jewellery design coordination with manufacturers
• AI-assisted and in-house advertising content creation
• Close collaboration with marketing teams to understand performance-driven creative requirements
• Social media content planning and maintaining overall brand visual consistency
• Assessed visual approaches to align creative intent with platform and performance needs

Creative Consultant at Independent (2017-01 – 2024-12)

Freelance visual identity, digital posters, and styling projects for diverse commercial clients with focus on AI integrated commercial ad creatives.

• Freelance visual identity, digital posters, and styling projects for diverse commercial clients
• Collaborated on shortfilms to drive character development & visual story-telling through high-aesthetic styling
• AI Integrated Commercial Ad Creatives, UGC & Graphic Design for Social Media Visuals

B.sc in Fashion Design – INIFD - HYD (2014-01 – 2017-12)