Sreedev Babu

Digital Marketing professional with 4 years of corporate experience in banking and mortgage servicing, bringing a strong analytical and data-driven mindset. Hands-on experience in campaign planning, paid media, social media management, content creation, SEO, marketing analytics, performance reporting, competitor research, and AI-powered marketing tools. Passionate about driving business growth through data-driven marketing strategies, campaign optimization, and marketing operations.

Digital Marketing Internship at Trend Digitally (2026-05 – 2026-07)

• Executed end-to-end digital marketing activities, including AI-assisted content creation, social media management, Meta Business Suite scheduling, reel scripting, website and Google Business Profile optimization, and client onboarding.
• Assisted in planning and optimizing Google Ads and Meta Ads campaigns through keyword research, competitor analysis, creative testing, performance reporting, and AI-driven marketing strategy recommendations to support lead generation and business growth

Financial Analyst - Reserves at Wells Fargo & Trimont (2023-10 – 2025-10)

• Worked as a Financial Analyst in the Reserves team under Mortgage Servicing at Wells Fargo, analyzing customer invoices and property-level data to make funding decisions based on loan agreements and formula-driven evaluations.
• Continued the role at Trimont following the business acquisition, strengthening skills in data-led decision-making, accuracy-driven execution, and performance assessment—directly applicable to marketing analytics and brand performance tracking.

Customer & Process Support Executive at South Indian Bank (2021-08 – 2023-08)

• Started in customer-facing operations, building a deep understanding of customer experience and service delivery.
• Moved into a regional coordination role, managing stakeholders and workflows across teams.
• Developed execution, communication, and customer insight skills relevant to brand and marketing roles.

Certified Digital Marketing – Digital Nest - School of Excellence (2025-11 – 2026-04)

Bcom (Hons) Strategic Finance in Strategic Finance – Loyola Academy Degree and PG College (2018-06 – 2021-05)