Sr.Manager - Performance Marketing - AdGlobal360 India Pvt Limited
(2025-01 - 2026-01)
- Leading performance marketing strategy for multiple enterprise and mid-market clients.
- Managing cross-channel paid media initiatives including Search, Display, and Social.
- Overseeing team performance, training, and process improvements.
- Partnering with stakeholders to align marketing objectives with business outcomes.
Associate Manager - AdGlobal360 India Pvt Limited
(2024-01 - 2025-01)
- Took ownership of overall paid media strategy across Google, Meta, and Microsoft Ads.
- Managed client communication, performance reviews, and monthly reporting.
- Optimized video & display inventory across open exchange and PMP deals in DV360.
- Supervised a team of SEM executives and reviewed campaign optimizations.
- Drove continuous improvement in KPIs such as CPA, ROAS, and lead quality.
Sr.SEM Executive - AdGlobal360 India Pvt Limited
(2021-01 - 2024-01)
- Independently handled end-to-end SEM campaigns for multiple high-budget accounts.
- Developed data-driven optimization strategies to improve ROAS and reduce CPA.
- Led keyword expansion, search term mining, and landing page optimization initiatives.
- Mentored junior executives and ensured campaign best practices were followed.
- Utilized DV360 with GA and CM360 for unified attribution and cross-channel reporting.
- Leveraged DSP platforms with first and third-party data to improve reach and reduce CPM.
Executive - SEM - IV Support Technologies
(2016-01 - 2021-01)
- Managed day-to-day execution of Google Ads, Bing/Microsoft Ads, and Display campaigns.
- Performed keyword research, ad copy creation, A/B testing, and bid optimization.
- Monitored campaign performance, CTR, CPC, conversions, and Quality Score.
- Implemented conversion tracking using Google Analytics and Google Tag Manager.
- Supported senior team members in campaign planning and reporting for multiple clients.
Online Marketing Executive - IV Support Technologies
(2013-01 - 2015-01)
- Develop Google AdWords, Bing Ads & Microsoft Ads strategies to manage campaigns.
- Monitored performance and campaign results.
- Assisted to select PPC campaigns and performed keyword research.
- To Setup US & UK top Affiliate Network Campaigns.
- Prepared and tested landing pages and formulated plans to keep conversion rates consistent.
- Administered all PPC projects and estimated budgets to maintain maximum ROI.
