Senior Copywriter - Amplicomm Solutions - Bengaluru & Pune
(2023-11 - 2026-06)
- Created storytelling-led performance ad videos, content pieces and email campaigns, driving up to 12 million in reach and 26–32% email open rates.
- Tripled Varroc Automotive's Instagram page followers from 2K to 13K with 1 million+ impressions through targeted content strategy and community building.
- Developed multi-channel content (banners, videos, A+ content, infographics) for more than 8 D2C and e-commerce brands across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, etc.
Content Strategist and Content Writer - Pink Lemonade Communications - Bengaluru
(2021-08 - 2023-09)
- Led "1000 Stories, 1000 Minutes," a campaign for Global Alliance for Mass Entrepreneurship (G.A.M.E.) as the primary writer, creating over 40 pieces featuring entrepreneur stories, tweets, and a campaign song (coined its name 'Future Hai Entrepreneur'). This campaign featured in afaqs and YOURSTORY.
- Grew Aadyam Handwoven's (an Aditya Birla Initiative) page from 6K to 40K followers within 8 months, creating a discerning community of fashion-loving people who want to invest in handloom pieces made in India (awareness-stage communication).
- Redesigned the entire packaging and branding for Barbeque Nation's offline stores, increasing footfall by 10x.
Freelance Product Writer - John Jacobs Eyewear - Remote
(2021-04 - 2021-06)
- Collaborated closely with a Project Manager to create hyper-specific product descriptions for over 200 SKUs for men and women over a span of 2 months.
- Improved the relatability factor in the content while drafting compelling copy that clearly outlines the functions, benefits, and USPs to help a consumer make informed decisions.
- Worked as a reliable remote partner throughout the project, using the Google ecosystem (calendar booking, Excel for status tracking, Docs and Slides for content layout) to stay aligned with the PM across every step. Accustomed to async, tool-driven workflows across distributed teams.
Copywriter and Content Writer - DViO Digital - Pune
(2019-06 - 2021-02)
- Took charge as the primary writer for a year, growing the pages of Star World India and Hotstar (US & Canada), driving over 2 million impressions across campaigns for legendary shows such as MasterChef Australia S11, Koffee with Karan, The Office, How I Met Your Mother, Modern Family S11, and regional blockbusters.
- Worked on shaping content for Theobroma across platforms (online and offline) with BAU, topicals and celebratory campaigns that created a robust online community.
- Handled and streamlined critical content work across 5–6 domains simultaneously while creating and pitching deck ideas for existing and potential brands.
Features Writer (Intern) - Just Urbane Magazine - Pune
(2018-04 - 2018-08)
- Wrote over 50 well-produced and edited fashion and lifestyle articles for the web and print, while managing social media and shoot productions.
Features Writer (Intern) - FEMINA - Pune
(2018-01 - 2018-03)
- Interviewed models, entrepreneurs, and local and Bollywood public figures to produce more than 30 fashion and lifestyle articles that were circulated pan-India.
