Srishti Sethi

Senior marketing leader with 6+ years driving client servicing, social media, and influencer strategy for global consumer and luxury brands. Currently owns 14 accounts and leads a 10-member team, delivering retention, growth, and measurable brand impact. Pairs commercial rigour with creative judgement to build high-value, long-term partnerships.

Senior Client Relations & Social Media Manager - One-Four-Seven Agency

(2025-04)

• Own a portfolio of 14 client accounts, holding full accountability for strategy, retention, and revenue growth across sectors
• Lead and mentor a 10-member cross-functional team, setting priorities and standards while advising co-founders on key business decisions
• Scaled a client's social community from ~1,000 to 30,000 followers in 18 months through data-led strategy and creative direction

Marketing Associate - Atypic Skincare

(2023-06 - 2024-11)

• Directed end-to-end marketing strategy for two luxury skincare brands across UK, France, Germany and Italy
• Built a 100+ influencer community from scratch, delivering 1,200K+ impressions, £30,000+ EMV, and 15% engagement growth in 4 months
• Owned lifecycle email strategy via Klaviyo, achieving ~35% open rate and ~5% CTR across EU markets

Account Manager - TeraReach

(2020-03 - 2021-08)

• Led 360° influencer campaigns for a leading smartphone brand, winning a repeat pitch and securing ₹70,00,000 in revenue
• Built creator research and outreach function, onboarding top-tier talent onto proprietary platform Qoruz
• Owned end-to-end campaign reporting across reach, engagement and conversion to continuously sharpen client strategy

Executive | Client Servicing - POPxo

(2019-07 - 2020-02)

• Served as senior client lead at POPxo, owning influencer campaign strategy, budget planning, and performance reporting across major brand accounts

Analyst | 360-Degree Marketing - Templatolio

(2018-06 - 2019-07)

• Delivered 360° campaign strategy and social content direction for leading hotel chains including LemonTree Hotels and Sud Hotels

MSc. - Marketing - University of Edinburgh (2021-09 - 2022-11)

MA - Mass Communication - GGSIPU, New Delhi (2016-01 - 2018-01)