Sruthi Swathi

To work in a challenging environment that encourages learning and creativity with an attempt to bring my intellectual knowledge and skill to an innovation.

CRM- Manager - Sribaby Properties - Coimbatore

(2025-10)

• Handle complete CRM operations for real estate projects
• Ensure timely customer communication through calls, emails, SMS & WhatsApp
• Monitor booking status, payment collections, and documentation
• Maintain customer records in CRM software
• Prepare daily, weekly, and monthly sales & CRM reports
• Handle customer queries, complaints, and issue resolution professionally
• Ensure customer satisfaction and post-sales support
• Manage agreement process, collection to be completed by 20 days, registration follow-ups to be completed by 30 days, and handover coordination
• Train and support CRM executives/team members when required
• Monitor inventory updates and unit availability
• Generate MIS reports for management review
• Ensure smooth end-to-end customer lifecycle management

Sr. Digital Marketing Exec & CRM - Greenfield Housing - Coimbatore

(2021-10 - 2025-08)

• Email Campaigns, SMS Campaigns, WhatsApp Campaigns
• Facebook Ads, Google Ads, YouTube Ads, LinkedIn Ads
• Social Media Post Design creatives
• Website Maintenance
• Basics of Python and SEO
• Salesforce and Lead Generation
• Achieving Target Collections and Completing Registrations within 20 days of timeline

Jr. Digital Marketing Exec. - Snackexperts.com - Chennai

(2018-06 - 2019-05)

• Creating Email campaigns and Social Media Postings
• Answering customer queries and complaints
• Content Writing and Presentations
• Collecting customer feedback and reviews

Intern - Snackexperts.com - Chennai

(2018-03 - 2018-05)

• Pick & packing FMCG goods from delivery line to final boxing
• Maintaining cleanliness and hygiene practices in production line

B.Tech - FPE - AEC & RI, TNAU (2018 - 2022)

HSC - Crescent Castle Matriculation School (2014 - 2014)

SSLC - Breeks All India Secondary School (2012 - 2012)