Sshauryaa (Abhiroop) Saran

Senior Marketing and Strategic Partnerships Leader with 18+ years of experience across creator ecosystems, platform marketing, influencer marketing, integrated communications, OTT media, celebrity management, brand partnerships and consumer engagement. Proven track record across ByteDance, InMobi Group, OTT media, and leading advertising networks. Experienced in driving growth through strategic partnerships, brand launches, integrated campaigns and audience engagement programs.

Business Consultant at Hari Om OTT (Atrangii Network) (2024-01 – Present)

• Leading strategic brand positioning and integrated communication initiatives.
• Driving omnichannel marketing across content, influencer, digital and partner ecosystems.
• Advising leadership on audience engagement, platform growth and brand consistency.

Talent Head at Media9 Celebrity Management (2022-01 – 2024-01)

• Managed strategic collaborations between brands, celebrities, agencies and creators.
• Executed 100+ influencer-led and celebrity-driven campaigns.
• Strengthened campaign performance through talent-led brand storytelling.

Head-Celebrity & Content Partnerships at Glance & Roposo (InMobi Group) (2021-01 – 2022-01)

• Built and scaled celebrity-led content ecosystems.
• Managed partnership programs worth INR 300M+.
• Collaborated with product, marketing and creator teams to drive engagement.

Celebrity-Project Lead at ByteDance (Helo App) (2019-01 – 2021-01)

• Led content partnerships and influencer ecosystems generating 15M+ impressions.
• Partnered with global teams on consumer engagement initiatives.
• Executed local market programs aligned with global strategy.

Account Executive → Vice President at FCB Ulka | Law & Kenneth | Rediffusion | TBWA\India (2005-01 – 2019-01)

• Led integrated marketing communications and brand strategy programs.
• Managed campaigns for Airtel, Tata Telecom, Tata Sons, IDBI Bank, Zodiac, Taj Hotels and others.
• Directed ATL, BTL, digital, experiential and activation campaigns.
• Led cross-functional teams across strategy, creative, media and production.

MBA in Marketing – Symbiosis Institute of Digital & Telecom Management (SIDTM)

B.A. in Economics (Hons.) & Psychology – University of Rajasthan