Steffy Michael

Content and scriptwriting professional with 4+ years of experience across long-form YouTube documentaries, short-form scripts, and SEO-led digital content. Specialized in high-retention, research-driven storytelling for US and UK audiences, with a strong focus on data-informed content decisions, and team training. Proven track record of scaling content output while maintaining quality, accuracy, and audience engagement.

Senior Scriptwriter at NB Media (2023-11 – 2026-06)

• Wrote research-driven True Crime scripts built around real case material, investigative storytelling, and strong visual cues.
• Delivered multiple videos that surpassed 1M+ views in 2025, including major 2024 hits that ranked #2 with 3.7M+ views and #5 with 2M+ views.
• Developed high-impact titles and thumbnail concepts designed to improve click-through rates.
• Wrote and led script development primarily for US audiences, with additional content produced for the UK market.
• Trained and mentored junior writers, providing detailed feedback to strengthen their drafts.
• Developed training documents and recorded walkthrough videos used as onboarding resources for new writers.
• Interviewed candidates, evaluated writing samples, and contributed to hiring decisions.
• Reviewed and refined scripts for pacing, clarity, structure, and narrative impact before production.
• Implemented post-edit revisions and conducted final quality checks to ensure scripts and videos met publishing standards.
• Contributed strategic creative input during editorial and content development meetings.

Executive Content Writer at UniAcco (2023-08 – 2023-11)

• Crafted SEO-optimized content for students moving abroad to pursue higher studies. Also re-optimized several pieces to enable better ranking.
• Introduced data-backed content enhancements, including statistics, charts, and bar graphs, to improve readability and information retention.
• Worked within WordPress CMS to publish, format, and update content.
• Ensured consistent writing quality using tools such as Hemingway Editor for clarity and readability.

Content Writer at Infidigit (2023-04 – 2023-08)

• Created effective and original blog and website content adhering to SEO guidelines, while understanding and catering to the specific audience.
• Worked on niches such as Fashion, E-commerce, and Finance for reputable brands, including Myntra, Metro, Mochi, Lifestyle Stores, and ICICI.
• Conducted a key internal experiment to evaluate the effectiveness of multiple AI tools for content creation, comparing their capabilities and output quality. The project was later presented at the company-wide town hall.

Lead Content Editor at Icy Tales (2022-06 – 2023-04)

• Led a team of content editors, ensuring over 900 blogs met high SEO and quality standards.
• Implemented on-page SEO strategies, increasing website traffic by 12,500+ visitors.
• Mentored new editors and oversaw daily blog publication.

Content Editor at Icy Tales (2022-03 – 2022-05)

• Crafted SEO-driven content that boosted website traffic and visibility, leveraging strong writing, editing, and proofreading skills to ensure engaging and error-free public-facing materials.

Content Writer (Intern) at Icy Tales (2021-08 – 2022-02)

• Conducted research and wrote high-quality, visually impactful blogs in niches including Personal Development and Lifestyle (Travel, Food, Movies & Entertainment).
• Consulted with editors to shape content and eliminate any errors.

Bachelor of Arts in Multimedia and Mass Communication – University of Mumbai (2022-04)