Subavarshini Subavarshini

Results-driven Senior Media Buyer with 5+ years of experience planning, executing, and scaling paid media for D2C, eCommerce, SaaS, and service brands across Meta Ads, Google Ads, and YouTube. Scaled campaigns to ₹1,00,000+ daily budgets on Meta & Google Ads for fashion D2C brands, including Blur India (₹1.3L+/day, 3.6 ROAS), Pankh Clothing (₹2.5L/day, 3.9 ROAS), and MIJ Jewels (₹25L/month, 4.1 ROAS), alongside managing ₹2.5 lakh/day budgets for Sheetal Bathra. Proven track record of delivering 3x-5x ROAS, reducing CPA by up to 35%, and improving conversion rates through full-funnel buying strategy, creative testing, audience segmentation, cost cap and tROAS bid strategies, Advantage+ scaling, and landing page optimisation.

Experienced in multi-account management, client communication, stakeholder reporting, and cross-timezone collaboration with a strong focus on profitability and growth.

Senior Media Buyer at Codeaxia Digital Solutions (2026-04 – Present)

• Managed and scaled paid media campaigns on Meta Ads and Google Ads for multiple D2C and eCommerce brand accounts simultaneously, overseeing strategy, execution, and budget allocation.
• Scaled Blur India to over ₹1.3 lakh/day in Meta Ads spend at a sustained 3.6 ROAS, Pankh Clothing to ₹2.5 lakh/day at 3.9 ROAS, and MIJ Jewels to ₹25 lakhs/month at 4.1 ROAS through structured full-funnel scaling.
• Drove full-funnel buying strategy across prospecting and retargeting - including Advantage+ Shopping Campaigns (ASC), cost cap and tROAS bid strategies, DPA/catalog ads, and RLSA remarketing.
• Led creative strategy and systematic A/B testing of hooks, ad formats (static, video, carousel, UGC), and CTAs to maximise ROAS and reduce ad fatigue across accounts.
• Managed campaign tracking infrastructure including Meta Pixel, Conversion API (CAPI), GA4, GTM, and Looker Studio dashboards for accurate attribution and clear performance visibility.
• Presented weekly and monthly performance reports to clients and internal leads; provided data-backed growth recommendations and managed client relationships proactively.
• Maintained 3x-5x ROAS across all active brand accounts through structured scaling and continuous bid optimisation, including 3.6-4.1 ROAS on scaled D2C accounts (Blur India, Pankh Clothing, MIJ Jewels).
• Improved CTR and CVR across key accounts through creative iteration and landing page feedback cycles.

Media Buyer at Studio APS (2026-01 – 2026-03)

• Planned and executed paid media campaigns on Meta Ads and Google Ads for fashion, lifestyle, and D2C brands across India.
• Set up and managed full-funnel Meta Ads structures: broad and interest-based prospecting, LAL audiences (1%-5%), DPA retargeting, and ASC campaigns for efficient budget scaling.
• Conducted creative testing across ad formats and audience segments; identified winning creatives and refreshed ad sets to sustain delivery efficiency.
• Handled pixel setup, event tracking, and GTM configurations to ensure accurate conversion data and campaign attribution.
• Delivered consistent campaign performance with positive ROAS across assigned brand accounts within a focused 3-month tenure.

Performance Marketing Manager at Alpha Marketing Solutions (2023-01 – 2025-12)

• Led paid media strategy and execution across Meta Ads, Google Ads, and YouTube for D2C, SaaS, education, B2B, and service clients in an agency environment.
• Managed Meta Ads with structured prospecting using broad targeting, interest stacking, and LAL audiences; ran DPA/catalog retargeting, ASC campaigns, and cost cap/tROAS bid strategies for revenue scaling.
• Set up and monitored GA4, GTM, Meta Pixel, Conversion API (CAPI), and Looker Studio dashboards for end-to-end performance visibility across multiple client accounts.
• Consistently delivered 3x+ ROAS across multiple brand accounts.
• Generated 370+ qualified leads within 90 days for service-based clients.
• Reduced CPA by 25-32% across multiple accounts through audience and bid strategy optimisation.

Digital Marketing Intern at Bright Rank Digital (2019-08 – 2019-12)

• Supported Meta Ads and Google Ads campaign optimisation, performance reporting, and audience research for client accounts.
• Assisted with keyword research, ad copy writing, and basic bid adjustments to improve campaign efficiency.
• Helped improve CTR and reduce CPC through early campaign adjustments and audience refinements.

Bachelor's Degree in Corporate Secretaryship – PSG College of Arts & Science