Subrata Sardar

Dynamic, result-oriented, and highly resilient sales professional with 5 years of extensive field sales, B2B/B2C client acquisition, and route operations experience in top-tier organizations (Lenskart & Coca-Cola Distribution). Proven track record of managing regional territory mapping, expanding retail footprints, and building high-yield distributor networks. Exceptionally skilled in driving revenue expansion, resolving real-time field challenges, and managing end-to-end dealer/retailer relationships in competitive FMCG and consumer retail environments.

Sales Executive (Field Operations - Home Try-On) - Lenskart.com - Kolkata, WB

(2022-01)

• Channel Leadership: Spearheaded the high-priority direct-to-door and on-field customer engagement channel for the specialized 'Home Try-On' business division across assigned geographical zones.
• Revenue Generation: Conducted hyper-personalized consultations, mapping customer preferences to product inventory to maximize conversion rates and secure high-value on-the-spot field sales.
• Territory Optimization: Mastered regional territory mapping, route planning, and daily field schedules to minimize transit delays and significantly maximize daily active client touchpoints.
• Relationship Management: Developed sustainable, long-term trust parameters with recurring customers to maximize word-of-mouth referral sales velocity on the field.

Sales Executive (B2B Field Sales) - Coca-Cola Company Distribution Network - Kolkata, WB

Duration: 6 Months

• B2B Market Penetration: Executed end-to-end daily field operations, focusing heavily on B2B client acquisition, direct retail store onboarding, and deep market penetration for beverage products.
• Merchandising & Stock Management: Managed product real estate inside retail points, optimizing visibility parameters, implementing targeted stock placement strategies, and expanding brand visibility index.
• Channel Partner Relations: Facilitated robust communications and dynamic commercial relationships with regional stockists and independent retailers to scale order ticket sizes and guarantee an unhindered product supply chain.

Bachelor of Arts - B.A. - University of Calcutta (2019)

Diploma - Basic Computer Applications