Suchita Pandey

Experienced brand strategist with a proven track record of driving revenue through effective marketing plans. Proficient in digital marketing, strategic planning, and team leadership, with a strong focus on enhancing brand image. Known for analytical prowess and creative thinking, delivering impactful consumer experiences to foster brand loyalty. Fluent in English, Hindi, and Marathi.

Digital Marketing Manager at HDFC Life (2023-03 – 2024-11)

Led digital marketing initiatives and expansion strategies

• Expanded GMB presence from 20 to 520 branches, driving a 2500% surge in organic reach.
• Led AI-driven fraud detection, reducing fake leads by 30% and increasing lead conversions.
• Managed multi-channel performance marketing campaigns, improving ROI by 40%.
• Implemented CRM integrations and AI chatbots, boosting engagement by 40%.
• Developed AI-powered dashboards for real-time business insights and decision-making.

Sr. Account Manager at Logicserve Digital (2021-09 – 2023-03)

Managed digital strategies and key client accounts

• Developed and executed digital strategies, increasing client revenue and engagement.
• Managed key accounts, ensuring campaign success and high client retention.
• Led multi-platform media planning and performance analysis for optimized ad spend.
• Collaborated with internal and external teams to deliver seamless marketing solutions.
• Oversaw digital partnerships, enhancing brand positioning and market share.

Digital Media Planner at Mindshare (GROUP M) (2019-03 – 2021-09)

Designed and optimized data-driven media plans and campaigns

• Designed data-driven media plans, enhancing ad reach by 15% and engagement by 10%.
• Optimized media buying, reducing costs by 20% while maintaining campaign effectiveness.
• Executed integrated marketing campaigns, improving overall marketing ROI by 25%.
• Worked closely with creative teams to align media strategy with brand objectives.
• Analyzed campaign performance, ensuring data-backed decision-making for future strategies.

Jr Marketing Manager at Mamta Enterprises (2017-05 – 2019-01)

Developed and executed digital marketing campaigns and product launches

• Developed digital marketing campaigns, increasing online lead generation by 30%.
• Executed market research and competitive analysis to optimize customer acquisition.
• Led product launch initiatives, achieving 20% market share growth within 6 months.
• Collaborated with cross-functional teams to drive brand awareness and engagement.
• Managed content marketing and advertising strategies to enhance digital presence.

PG Diploma in Marketing and Finance – Narsee Monjee Institute Of Management Studies, Mumbai (2021 – 2021)

B.B.A / B.M.S in Management – Mumbai University (2018 – 2018)

12th in English – Maharashtra (2015 – 2015)

10th in English – Maharashtra (2013 – 2013)