Suchitra DasBairagya

Performance marketing professional who owns the full paid-media budget and P&L accountability for a growing local business. Best-performing Meta Ads campaign delivered ₹7.5 cost-per-lead (200 leads from ₹1,500 spend) with a 3.3% CTR — well above typical local-service benchmarks. Manage ongoing campaigns across ₹13,600+ spend, 27 ads, reaching 80,600+ people and 36,300+ interactions in 90 days.

Combine this with organic growth (76,300+ followers) and short-form video production (3 teasers, 56,000+ views) that convert directly into bookings.

Google

Ads certified (AI-Powered Performance, 2026).

Digital Marketing Manager (Full Budget & Campaign Ownership) at Aitijhya Wedding Photography and Films (2021-01 – Present)

Own end-to-end paid and organic digital marketing budget and strategy for a business generating ₹1.04 Crore in annual revenue across 160 projects (2024–25).

• Ran Meta Ads campaigns achieving ₹7.5 CPL on best-performing campaign (200 leads from ₹1,500 spend) and 3.3% CTR overall.
• Manage monthly ad budgets up to ₹15,000; optimise targeting, creatives, and campaign structure for ROI across 27+ active ads.
• Grew organic social presence to 76,300+ combined followers on Instagram and Facebook through consistent content strategy.
• Produced and edited short-form video content — 3 teasers generated 56,000+ views and directly increased inquiries and bookings.
• Managed full campaign workflow: brief, creative production, targeting, launch, monitoring, and stakeholder reporting.

Freelance Video Editor & Colorist at Multiple Clients (2022-01 – Present)

• Delivered 60+ post-production projects across industries with 95%+ client satisfaction and 100% on-time delivery.

Master of Commerce in Commerce – Swami Vivekananda Subharthi University (2019-01 – 2021-01)

Bachelor of Commerce in Commerce – University of Calcutta (2014-01 – 2017-01)