Independent UX Consultant at Independent (2025-03 – Present)
Freelance. Running two concurrent client engagements simultaneously.
- Art-directed the visual redesign of 3 website versions and 15+ new pages: feature pages, landing pages, and conversion flows — establishing a sharper, more conversion-focused visual language.
- Created and standardized 10+ reusable UI components and visual templates, building a coherent design vocabulary that cut production time by 30%.
- Producing ongoing campaign creative: digital ads, banners, social media graphics, email designs, and landing page layouts for product feature launches.
- Embedded directly with the marketing team as the daily creative voice, ensuring all outputs maintained visual brand integrity across every touchpoint.
Independent UX Consultant - Client 1 at Wolken Software (2025-03 – Present)
SaaS Product Design, Website Design and Marketing Creative
Independent UX Consultant - Client 2 at Hoomanley (2025-03 – Present)
IoT Product Design, Brand Identity, App UI and Marketing Design, mobile UX
- Directed the complete visual identity from scratch: brand personality, colour system, typography, logo, illustration language, and full brand guidelines.
- Designed 20+ mobile app screens translating six concurrent IoT sensor data streams into a clean, consumer-friendly visual interface.
- Produced all marketing collaterals: social media creatives, print materials, campaign assets, and digital marketing graphics — maintaining a consistent visual language across every brand touchpoint.
- Delivered branding, packaging concepts, and promotional design assets supporting the product launch.
Senior UX/UI Designer at Dozee (2022-06 – 2025-03)
Health Tech | Remote Patient Monitoring | Marketing creative
- Led visual design and creative direction across 3 flagship products: SRPM, Dozee App, and Dozee VS — owned the visual language, UI system, and brand standards across the entire product suite.
- Built a comprehensive design system from scratch: components, colour palettes, typography scales, iconography, spacing systems, and brand usage guidelines — improving consistency and output velocity by 25%.
- Produced high-volume marketing creative: digital ads, social media graphics, banners, posters, email designs, and campaign assets for both B2B and B2C audiences simultaneously.
- Designed print and editorial media: booklets, flyers, magazine layouts, and brochures for internal and external communications.
- Maintained dual brand tracks — clinical precision for B2B and consumer warmth for B2C — without visual conflict across a shared product suite.
- Mentored junior designers through structured creative reviews, raising team-wide visual quality and efficiency by 20%.
UX/UI Designer at CGI (2021-05 – 2022-06)
Enterprise B2B and B2C | Multi Client | Agile UX
- Delivered end to end UX and UI design across multiple concurrent client projects in a fast paced Scrum environment, producing wireframes, user flows, interaction designs, and high fidelity prototypes for B2B and B2C enterprise applications.
- Led the complete UX design process for an internal augmented reality and virtual reality application as sole designer, from brief through interactive prototype using agile methodology.
- Reduced design to delivery turnaround time by 20% through a structured prototype, test, and iterate workflow paired with detailed design specification documentation.
Visual Designer at Dozee (2020-08 – 2021-05)
Visual design · Brand identity · Marketing creative · Print and digital production
- Developed Dozee's cohesive visual language and brand identity across B2B and B2C: UI guidelines, colour systems, typography standards, and marketing design maintained across all touchpoints.
- Produced high-volume marketing deliverables: digital ads, social media assets, banners, posters, email templates, booklets, flyers, and magazine layouts — consistently on-brand and on-deadline.
- Designed responsive UI for web and mobile applications, ensuring visual consistency and brand fidelity across all screen sizes.
- Laid the visual foundation that the full senior-level design system was later built upon.
Automation Specialist at Amazon (2014-10 – 2020-09)
Marketplace Operations | EU, IN, UK and US Regions
- Marketplace pricing and catalogue operations across EU, IN, UK, and US regions using proprietary data analysis and automation tooling. Developed strong analytical thinking and systematic problem-solving habits that directly inform current UX research methodology, data-driven design decisions, and design systems quality assurance.
