Sudhanshu Shekhar

Data Analyst with 6 months of internship experience building dashboards, writing SQL queries, and supporting marketing decisions with data. Proficient in SQL, Excel, Tableau, and Power BI. Comfortable working with messy datasets, automating reports, and presenting findings to non-technical teams.

Data Analyst Intern at Data Knowledge (2025-11 – 2026-05)

Industry: Education | Domain: Marketing Analytics

• Collected, cleaned, and analyzed campaign data from multiple sources using SQL and Excel to ensure data accuracy, consistency, and reliability for performance evaluation.
• Developed and maintained interactive dashboards and reports in Tableau to track key performance indicators such as CTR, conversion rate, ROI, and customer engagement.
• Performed in-depth analysis of campaign performance to identify trends, patterns, and areas of improvement, enabling data-driven decision-making for marketing strategies.
• Conducted customer segmentation and behavior analysis to support targeted campaigns and improve personalization and overall campaign effectiveness.
• Collaborated closely with marketing, sales, and business teams to understand campaign objectives and deliver actionable insights aligned with business goals.
• Designed and executed A/B testing strategies to evaluate campaign variations and optimize performance based on measurable outcomes.

Bachelor of Technology (B.Tech) in Computer Science and Information Technology

GITA Autonomous College, Bhubaneswar (2022 – 2026)

CGPA - 8/10