Sudip Debnath

Marketo Certified Associate with a proven track record of over 500 successful campaign deployments. Expertise in email marketing, lead nurturing, and marketing automation strategies to drive engagement and conversion. Skilled in setting up and managing Marketo programs, data management, and analytics to optimize marketing performance.

Adept at cross-functional collaboration and delivering impactful results in fast-paced environments. Committed to leveraging Marketo's full capabilities to enhance customer acquisition and retention.

Tech Process Specialist - Google Operations Center (GOC)

(2023-05)

• Spearhead digital marketing campaigns to drive brand awareness and customer engagement.
• Develop and execute demand generation strategies to maximize qualified lead acquisition.
• Manage end-to-end lead management processes to optimize conversion rates and sales pipeline.
• Lead and mentor cross-functional teams to achieve project objectives and enhance productivity.
• Oversee project management activities ensuring timely delivery within scope and budget constraints.

Software Developer - Accenture

(2017-07 - 2023-05)

• Designed and implemented Marketo solutions architecture to optimize marketing automation workflows.
• Integrated robotic process automation (RPA) to enhance efficiency and reduce manual intervention in marketing processes.

Client Technical Support Associate - Alphasoft Technologies Pvt Ltd

(2015-08 - 2016-05)

• Resolve client issues efficiently by diagnosing problems, researching solutions, and guiding clients through corrective actions, enhancing customer satisfaction by 17%.
• Enhance client support experience by creating and maintaining comprehensive documentation, improving reference accuracy and reducing resolution time by 4%.
• Contribute to the development of client training programs by identifying learning challenges and recommending effective instructional content and language, increasing training effectiveness by 15%.
• Facilitate accessibility for clients with disabilities by recommending suitable assistive devices and adaptive techniques, improving client usability and inclusivity.
• Mitigate legal risks by ensuring strict compliance with service agreements through continuous monitoring and adherence to regulatory standards.
• Optimize system performance by identifying technical issues and recommending strategic changes, resulting in system efficiency improvements of Xl25%.
• Maintain up-to-date job knowledge through participation in ongoing educational opportunities and active networking, enhancing professional skills and industry awareness.
• Support organizational goals and information system objectives by successfully completing assigned tasks and projects within deadlines, contributing to overall mission achievement.

B.Tech/B.E. - Mechanical - College of engineering and technology, Integrated institute learning management, academy for higher learning, Greater Noida (2014)

12th - CBSE, English (2008)

10th - CBSE, English (2006)